SEO (Search Engine Optimization) Specialist (Remote, Durban)

Blacksmith Agency; Durban; Remote; ZAR 300,000 - 520,000; Full time

Job summary

Blacksmith Agency is an AI-first digital agency seeking an SEO Specialist who will own search for a portfolio of B2B and growing-brand clients. You’ll shape the technical roadmap, content priorities, and the ranking story when clients ask what moved.

You are the strategic voice at the table, and you make the calls. You will execute on-page optimization with writers and AI, run audits, and manage multi-location SEO.

Qualifications

• 3+ years hands-on in SEO with audits and fixes.
• Fluent English for US client calls.
• Agency experience across multiple clients.

Responsibilities

• Technical SEO: crawl, indexation, site speed, schema and site architecture.
• Keyword strategy, on-page optimization and content priorities with writers and AI.
• Getting clients found in AI search: Google AI Overviews, ChatGPT and Perplexity.
• Links, local search and multi-location SEO.
• Reporting in GA4 and Search Console, and the quarterly roadmap for each client.

Skills

SEO expertise

English communication

Tools

Search Console

GA4

Screaming Frog

Ahrefs or Semrush

Job description

Blacksmith Agency

• Marketing
• Full time
• Remote (Canada, South Africa or USA)

Search only. Paid media is a separate seat with its own strategist, so you are never split across both.

About The Role

Blacksmith Agency is an AI-first digital agency. As SEO (Search Engine Optimization) Specialist you own search for a book of B2B and growing-brand clients: the technical roadmap, the content priorities and the ranking story when the client asks what moved. You are the strategic voice at the table, and you make the calls.

What You Will Own

• Technical SEO: crawl, indexation, site speed, schema and site architecture.
• Keyword strategy, on-page optimization and content priorities, with writers and AI producing the drafts.
• Getting clients found in AI search: Google AI Overviews, ChatGPT and Perplexity, alongside classic organic results.
• Links, local search and multi-location SEO where the client needs it.
• Reporting in GA4 and Search Console, and the quarterly roadmap for each client.

What You Bring

• 3+ years hands‑on in SEO: you have run the audits and made the fixes yourself.
• Fluency with Search Console, GA4, Screaming Frog and Ahrefs or Semrush.
• Agency experience across several clients at once.
• Clear spoken English with US clients on live calls.