SEO (Search Engine Optimization) Specialist (Remote, Umhlanga)

Blacksmith Agency; Umhlanga Rocks; Remote; ZAR 821,000 - 1,478,000; Full time

Job summary

Blacksmith Agency is seeking a seasoned SEO Specialist to own search strategy for B2B and growing-brand clients. You will drive the technical roadmap, content priorities, and the ranking story when clients ask what moved.

You’ll be the strategic voice at the table, making calls that shape outcomes. You’ll manage technical SEO, keyword strategy, and content prioritization with writers and AI, while optimizing for Google AI Overviews and traditional results.

Qualifications

• 3+ years hands-on SEO work including audits and fixes.
• Fluency with Google Search Console, GA4, Screaming Frog and SEO tools.
• Agency experience across multiple clients.
• Clear spoken English with US clients on live calls.

Responsibilities

• Own technical SEO: crawl, indexation, site speed, schema.
• Lead keyword strategy and on-page optimization with writers/AI.
• Get clients found in AI search: Google AI Overviews, ChatGPT, Perplexity and classical results.
• Links, local search and multi-location SEO where the client needs it.
• Reporting in GA4 and Search Console, and quarterly roadmaps for each client.

Skills

SEO experience

English communication

Agency experience

Tools

Search Console

GA4

Screaming Frog

Ahrefs

Semrush

Job description

Blacksmith Agency

• Marketing
• Full time
• Remote (Canada, South Africa or USA)

Search only. Paid media is a separate seat with its own strategist, so you are never split across both.

About The Role

Blacksmith Agency is an AI-first digital agency. As SEO (Search Engine Optimization) Specialist you own search for a book of B2B and growing-brand clients: the technical roadmap, the content priorities and the ranking story when the client asks what moved. You are the strategic voice at the table, and you make the calls.

What You Will Own

• Technical SEO: crawl, indexation, site speed, schema and site architecture.
• Keyword strategy, on-page optimization and content priorities, with writers and AI producing the drafts.
• Getting clients found in AI search: Google AI Overviews, ChatGPT and Perplexity, alongside classic organic results.
• Links, local search and multi-location SEO where the client needs it.
• Reporting in GA4 and Search Console, and the quarterly roadmap for each client.

What You Bring

• 3+ years hands‑on in SEO: you have run the audits and made the fixes yourself.
• Fluency with Search Console, GA4, Screaming Frog and Ahrefs or Semrush.
• Agency experience across several clients at once.
• Clear spoken English with US clients on live calls.