SEO Director

Jellyfish Group; Johannesburg; Hybrid; ZAR 1,200,000 - 2,000,000; Full time

Benefits offered by this job

Discretionary annual bonus

Flexible working hours

Remote work up to 60% of days

Paid parental leave 14 weeks (primary)

Paid leave 4 weeks (secondary)

Courses allowance £1000 towards retru

Job summary

Jellyfish is seeking an SEO Director to lead SEO strategy for enterprise clients within Earned Media. You will manage roadmaps, mentor teams, and drive innovation across technical SEO, content, and PR programs. Engage senior clients and shape processes for scalable success.

You will guide measurement frameworks, deliver executive-level recommendations, and champion AI-driven optimization and data science applications to improve growth and efficiency.

Qualifications

• 8+ years of experience in enterprise-level SEO strategy and delivering organic growth.
• Strong knowledge of technical SEO, structured data, JS frameworks, and web performance.

Responsibilities

• Define and own SEO strategies across main client accounts with technical, content, and authority-building approaches.
• Be the primary strategic consultant for clients, delivering high-level SEO insights and driving measurable growth.
• Collaborate with Content, Digital PR, and Paid Media teams for an integrated Earned Media strategy.
• Own SEO measurement frameworks and use GA4, Adobe Analytics, Looker Studio for reporting.

Skills

Enterprise SEO

Technical SEO

SEO analytics

Executive-facing communication

Stakeholder management

Team leadership

Content optimization

Data-driven decision-making

Education

Bachelor's degree in Marketing / related field

Tools

GA4

Adobe Analytics

Looker Studio

Job description

At Jellyfish, we believe in the power of diverse perspectives and inclusive collaboration. We welcome individuals who excel in collaborative, varied teams and value the unique contributions that each person brings to the table.

Jellyfish is a global digital marketing agency; a unique fusion of tech enthusiasts, creative minds, and media and data experts all united to empower our clients along their digital journey. Our commitment to embracing diverse perspectives fuels our innovation and strategies that challenge the status quo, reinvent media activation, and craft influential stories for our global clients and their customers. Join us in shaping a future where business growth and personal fulfilment go hand in hand.

Job Description

As an SEO Director within Earned Media, you will lead SEO strategy across enterprise-level clients, ensuring an understanding of broader organic search, content marketing, and digital PR programs. You will manage SEO roadmaps, mentor teams, and promote strategic innovation, ensuring our Earned Media capability continues to deliver industry-leading results.

You will bring deep technical expertise and the ability to engage with clients at a senior level, ensuring they receive SEO solutions that improve measurable growth. You will also help shape internal processes, knowledge-sharing programs, and cross-channel collaboration.

Your responsibilities will include:

• Define and own SEO strategies across main client accounts, ensuring the best technical, content, and authority-building approaches.

• Be the primary strategic consultant for clients, providing high-level SEO insights and driving measurable growth.

• Collaborate with Content, Digital PR, and Paid Media teams to provide an integrated Earned Media strategy.

• Own and evolve SEO measurement frameworks, using tools such as GA4, Adobe Analytics, Google Search Console, Looker Studio, and enterprise SEO platforms.

• Implement new SEO innovations, such as AI-driven content optimization, automation, and data science applications.

• Oversee the operational delivery of SEO programs, ensuring seamless execution across technical SEO, content marketing, and link-building initiatives.

• Take ownership of client performance KPIs, ensuring that teams deliver against agreed goals while maintaining profitability.

• Manage, mentor, and develop Senior SEO Managers and SEO Managers, ensuring professional growth and a strong talent pipeline within the Earned Media team.

• Identify and address knowledge gaps within the team by implementing structured training programs, workshops, and peer-to-peer learning initiatives.

• Stay ahead of SEO industry trends, algorithm updates, and emerging technologies, integrating them into our strategic approach.

• Champion AI-driven automation, data-driven insights, and cutting-edge SEO methodologies to enhance performance and efficiency.

Skills

• 8+ years of experience in enterprise-level SEO strategy, with experience delivering organic growth.

• Knowledge of technical SEO, structured data, JavaScript frameworks, and web performance optimization.

• Advanced expertise in SEO analytics, automation, and reporting, with proficiency in GA4, Adobe Analytics, Looker Studio, and enterprise SEO platforms.

• Strong understanding of digital PR, content marketing, and authority-building strategies, ensuring a holistic Earned Media approach.

• Ability to translate complex SEO insights into executive-level recommendations and strategic roadmaps.

• Ability to engage and build strong relationships with senior stakeholders, both internally and externally.

• Organisational and project management skills, capable of handling multiple high-profile projects.

• Ability to present complex ideas persuasively, whether in client meetings, internal strategy sessions, or industry events.

Note: We emphasise skills, expertise and behavioural attributes over years of experience and traditional degrees. If you want to join our collaborative team, we invite you to apply today with your resume in English.

Additional Information

Join Jellyfish and experience a workplace where we prioritise your growth, celebrate your contributions, and empower you to tailor your work environment to suit your needs.

Reward: You'll be eligible to join our discretionary annual bonus scheme.

Custom Work Environment: Work remotely for up to 60% of your days and shape your day between 8am and 6:30pm with flexible working hours.

Growth, Your Way: Accumulate one paid day each month (2 hours per week) for self-development and access to Jellyfish Learn.

Family Support: Enjoy 14 weeks of paid leave for primary caregivers and 4 weeks of paid leave for secondary caregivers. We also provide £1000 (or equivalent) towards courses for returning primary caregivers to support your transition back into work.

“Jellyfish will give preference to Employment Equity candidates in accordance with the company’s Employment Equity Plan and its Aff….”