Senior UX/UI Designer & Digital Strategist

Placements24; Midrand; Hybrid; ZAR 600,000 - 900,000; Full time

Job summary

Placements24 is seeking a Senior UX/UI Designer & Digital Strategist for its client in Midrand, Gauteng. You will shape user experiences across digital platforms, collaborating with product, development and marketing teams to align user needs with business goals.

The role emphasizes user-centered design, aesthetic excellence and a strategic mindset to drive innovative digital initiatives. Join a dynamic team delivering high-profile projects in South Africa.

Qualifications

• Bachelor's degree or equivalent practical experience in design or related field.
• Strong portfolio showing UX/UI and digital strategy work.
• Experience with user research methodologies and usability testing.
• Ability to translate user needs into intuitive designs and strategies.

Responsibilities

• Conduct in-depth user research via interviews, surveys, and usability testing.
• Create personas, journey maps, wireframes, prototypes and high-fidelity mockups.
• Design intuitive interfaces aligned with brand guidelines and UX goals.
• Collaborate with product and engineering to refine requirements and implement designs.
• Develop and execute digital strategies targeting acquisition, retention and conversion.

Skills

User research

Personas

Journey maps

Wireframes

Prototyping

Usability testing

Visual design

Presentation

Education

Bachelor's degree in Design or related field

Tools

Figma

Sketch

Adobe Creative Suite

InVision

Job description

About the Role

Our client, a leading digital innovation firm, is seeking an exceptional Senior UX/UI Designer & Digital Strategist to join their dynamic team in Midrand, Gauteng. This is a pivotal role where you will be instrumental in shaping user experiences across a diverse range of digital platforms and products. You will collaborate closely with cross-functional teams, including product managers, developers, and marketing specialists, to translate complex user needs and business objectives into intuitive and engaging digital solutions. The ideal candidate possesses a deep understanding of user-centered design principles, a keen eye for aesthetics, and a strategic mindset to drive impactful digital initiatives. You will be at the forefront of innovation, pushing creative boundaries while ensuring seamless usability and maximum user satisfaction. This role offers a unique opportunity to contribute to high-profile projects and leave your mark on the digital landscape within South Africa.

Key Responsibilities

• Conduct in-depth user research, including interviews, surveys, and usability testing, to gather actionable insights into user behaviors and needs.
• Develop user personas, journey maps, wireframes, prototypes, and high-fidelity mockups for web and mobile applications.
• Design intuitive and visually appealing user interfaces that align with brand guidelines and enhance user engagement.
• Collaborate with product management and engineering teams to define and refine product requirements and ensure seamless implementation of designs.
• Develop and execute digital strategies that align with business goals, focusing on user acquisition, retention, and conversion optimization.
• Conduct A/B testing and analyze user data to iterate and improve designs and digital strategies.
• Stay abreast of the latest UX/UI trends, technologies, and best practices to ensure our digital products remain competitive and innovative.
• Present design concepts and strategic recommendations to stakeholders at various levels.

Requirements

• Bachelor's degree in Design, Human-Computer Interaction, Computer Science, or a related field, or equivalent practical experience.
• A strong portfolio showcasing a proven track record of successful UX/UI design projects and digital strategy development.
• Proficiency in industry-standard design and prototyping tools such as Figma, Sketch, Adobe Creative Suite, InVision, or similar.
• Demonstrable experience in user research methodologies and usability testing.
• Solid understanding of front-end development principles and their impact on UX/UI design.
• Experience in developing and implementing comprehensive digital marketing strategies.
• Excellent communication, presentation, and interpersonal skills, with the ability to articulate design decisions and strategic rationale clearly.
• Ability to work effectively in a collaborative, fast-paced environment in Midrand, Gauteng.

Benefits

• Our client offers a competitive remuneration package, comprehensive health benefits, opportunities for professional development and training, and a vibrant and supportive work culture.
• Employees enjoy access to state-of-the-art facilities and are encouraged to contribute innovative ideas.
• This role provides excellent career growth prospects within a leading organization focused on digital transformation in South Africa.