Senior Publicist

Placements24; George; On-site; ZAR 600,000 - 900,000; Full time

Benefits offered by this job

Medical aid

Annual leave

Performance bonuses

Professional development

Job summary

Placements24 is seeking a Senior Publicist to lead public relations in George, Western Cape. You will craft narratives, manage high-profile media campaigns, and build relationships with journalists, bloggers, and influencers to elevate the brand.

The role requires 6+ years of PR experience in entertainment or lifestyle brands, exceptional writing and crisis management skills, and the ability to work flexible hours for events in the George region.

Qualifications

• Bachelor's degree in Public Relations, Communications, Marketing, or a related field.
• Minimum of 6 years of experience in public relations, focused on entertainment, lifestyle, or consumer brands.
• Proven ability to secure high-impact media coverage in top-tier publications and digital platforms.
• Exceptional writing, editing, and presentation skills.
• Strong network of media contacts within South Africa.
• Experience in crisis management and reputation protection.
• Willingness to work flexible hours including evenings and weekends for events.

Responsibilities

• Develop and execute innovative public relations strategies aligned with brand objectives.
• Manage day-to-day media relations: pitching stories, handling inquiries, coordinating interviews.
• Create press materials such as press kits, bios, fact sheets, and talking points.
• Identify media opportunities and secure prominent coverage across channels.
• Collaborate with talent, management, and production teams for cohesive messaging.
• Organize and manage media events, launches, and press junkets.
• Monitor industry trends and competitor activity to inform PR strategies.
• Serve as a brand spokesperson when required and manage crisis communications.
• Maintain and expand a robust media contact database.

Skills

Public relations

Media relations

Storytelling

Communications strategy

Crisis management

Organizational skills

Presentation skills

Education

Bachelor's degree in Public Relations, Communications, Marketing, or related field

Job description

About the Role

Our client, a prominent entertainment and lifestyle brand, is looking for a seasoned Senior Publicist to spearhead their public relations efforts in George, Western Cape . This role demands a strategic thinker with a passion for storytelling and a deep understanding of the South African media landscape. The successful candidate will be responsible for crafting compelling narratives, managing high-profile media campaigns, and fostering strong relationships with journalists, bloggers, and influencers to elevate the client's brand profile. This is a key position requiring creativity, initiative, and a commitment to excellence, based in the scenic region of George .

Key Responsibilities

• Develop and execute innovative public relations strategies aligned with brand objectives.


• Manage day-to-day media relations, including pitching stories, responding to inquiries, and coordinating interviews.


• Create persuasive press materials such as press kits, biographies, fact sheets, and talking points.


• Proactively identify media opportunities and secure prominent coverage across various channels.


• Liaise with talent, management, and production teams to ensure cohesive messaging.


• Organize and manage media events, launch parties, and press junkets.


• Monitor industry trends and competitor activities to inform PR strategies.


• Serve as a brand spokesperson when required and manage crisis communications.


• Maintain and expand a robust media contact database.

Requirements

• Bachelor's degree in Public Relations, Communications, Marketing, or a related field.


• A minimum of 6 years of experience in public relations, with a focus on entertainment, lifestyle, or consumer brands.


• Proven ability to secure high-impact media coverage in top-tier publications and digital platforms.


• Exceptional writing, editing, and presentation skills.


• Strong network of media contacts within South Africa.


• Experience in crisis management and reputation protection.


• Ability to work flexible hours, including evenings and weekends, as needed for events.


• Strategic thinker with excellent organizational and project management skills.


• Must reside in or be willing to relocate to George, Western Cape .

Benefits

This position offers a highly competitive salary of ZAR per annum , reflecting the seniority of the role and the candidate's experience. In addition to the salary, our client provides a comprehensive medical aid package, substantial annual leave, and performance-based bonuses. Professional development opportunities, including workshops and conferences, are encouraged and supported. This is an opportunity to join a dynamic team in a beautiful location and play a vital role in shaping the public image of a leading brand in George .