Senior Publicist

Placements24; Klerksdorp; Hybrid; ZAR 480,000 - 720,000; Full time

Benefits offered by this job

Hybrid work

Health benefits

Retirement benefits

Professional development

Conference attendance

Creative atmosphere

Job summary

Placements24 in Klerksdorp is seeking a Senior Publicist to enhance the company’s public image through strategic media engagement and compelling storytelling. You will manage key media relationships, craft press materials, and coordinate publicity efforts for diverse projects.

The role requires a creative, results‑oriented professional with at least five years of PR experience, excellent writing and editing skills, and the ability to work in a hybrid environment balancing remote and office

Qualifications

• Bachelor’s degree in Public Relations, Communications, or a related field.
• Minimum of 5 years of experience in public relations or publicity roles.
• Proven success in securing media coverage and managing campaigns.
• Exceptional writing, editing, and interpersonal skills.
• Ability to work in a hybrid work environment.
• Strong understanding of the media landscape and pitching techniques.

Responsibilities

• Develop and execute targeted publicity campaigns to increase brand visibility.
• Write and edit press releases, media pitches, and supplementary PR content.
• Build and nurture relationships with journalists, bloggers, and influencers relevant to our industry.
• Secure positive media placements in top-tier publications and broadcast outlets.
• Monitor media coverage and analyze campaign effectiveness, providing detailed reports.
• Assist in managing media inquiries and providing media training to spokespersons.

Skills

Public relations

Media relations

Storytelling

Press writing

Interpersonal skills

Education

Bachelor’s degree in PR/Communications

Job description

About the Role

Our client is seeking a highly motivated Senior Publicist to join their vibrant team in Klerksdorp . In this role, you will be responsible for enhancing the company's public image through strategic media engagement and compelling storytelling. You will manage key media relationships, craft impactful press materials, and coordinate publicity efforts for various projects and initiatives. This position requires a creative and results-oriented individual who can identify unique story angles and effectively communicate them to target audiences, ensuring broad and positive media coverage, and contributing to the overall communications strategy of the organization within this dynamic region.

Key Responsibilities

• Develop and execute targeted publicity campaigns to increase brand visibility.
• Write and edit press releases, media pitches, and supplementary PR content.
• Build and nurture relationships with journalists, bloggers, and influencers relevant to our industry.
• Secure positive media placements in top-tier publications and broadcast outlets.
• Monitor media coverage and analyze campaign effectiveness, providing detailed reports.
• Assist in managing media inquiries and providing media training to spokespersons.

Requirements

• Bachelor’s degree in Public Relations, Communications, or a related field.
• Minimum of 5 years of experience in public relations or publicity roles.
• Demonstrated success in securing media coverage and managing campaigns.
• Exceptional writing, editing, and interpersonal skills.
• Ability to work effectively in a hybrid work environment, balancing remote and office presence.
• Strong understanding of the media landscape and effective pitching techniques .

Benefits

• Competitive salary and bonus structure.
• Hybrid work model providing work-life balance.
• Comprehensive health and retirement benefits.
• Professional development opportunities and conference attendance.
• Creative and collaborative work atmosphere in Klerksdorp .