Senior Programmatic Specialist – Digital Ads & Budgets

Publicis Groupe; Johannesburg; On-site; ZAR 600,000 - 900,000; Full time

Job summary

Studio One Toyota, part of Publicis South Africa, is hiring a Senior Programmatic Specialist to support Toyota’s digital media activity. The role demands high attention to detail, budget ownership, and collaboration across internal teams and media partners.

You will manage PMPs, programmatic guaranteed deals, and direct publisher deals, while guiding campaigns across DV360 and other programmatic environments. In-office at Bryanston, five days a week.

Qualifications

• 3–5 years of digital media planning experience.
• Experience with PMPs, programmatic guaranteed deals, and direct publisher deals.
• Experience managing budgets and reporting.

Responsibilities

• Plan, set up, manage, optimize and report on programmatic campaigns for Toyota.
• Own budgets, pacing, delivery, and performance checks.
• Collaborate with planners, ad ops, and media owners.
• Provide insights for post-campaign reporting and optimisation.
• Maintain certifications and dashboards; ensure timely time sheets and admin.
• Present briefs and recommendations to internal teams and clients.

Skills

Budget management

Programmatic buying

Campaign optimization

Stakeholder communication

Data-driven decision making

Tools

Google Fundamentals of Digital Marketing

Google Analytics

Google Ads Video

Google Shopping Ads

Google Display Ads

Google Ads Search

Facebook Blueprint Planning

Job description

Studio One Toyota, part of Publicis South Africa, is hiring a Senior Programmatic Specialist to support Toyota’s digital media activity. The role demands high attention to detail, budget ownership, and collaboration across internal teams and media partners.

You will manage PMPs, programmatic guaranteed deals, and direct publisher deals, while guiding campaigns across DV360 and other programmatic environments. In-office at Bryanston, five days a week.