Senior Programmatic Campaign Architect

Publicis Groupe ANZ; Johannesburg; On-site; ZAR 420,000 - 620,000; Full time

Job summary

Studio One Toyota, part of Publicis South Africa, is seeking a Senior Programmatic Specialist to support Toyota’s digital media activity. You will manage campaigns across PMPs, direct deals, and DV360, and collaborate with media owners, planners, and ad ops to drive performance.

You will monitor pacing, budgets, reporting, and post-campaign insights, keeping certifications up to date and ensuring that campaigns align with Toyota’s audience strategies and brand objectives, within a fast-paced,

Qualifications

• Experience with PMPs, programmatic guaranteed deals, and direct publisher relationships.
• Ability to manage multiple Toyota campaigns with accuracy, budgeting, pacing, and reporting.

Responsibilities

• Plan, set up, manage, optimize, and report on programmatic campaigns for Toyota.
• Manage PMPs, programmatic guaranteed deals, and direct publisher/programmatic partnerships.
• Ensure campaigns are built with audience targeting and proper tracking.
• Monitor pacing, delivery, budget tracking, and provide optimisation recommendations.
• Provide post-campaign insights and clear reporting.

Skills

Programmatic media experience

Budget management

Client collaboration

Strategic optimization

Tools

Google Fundamentals of Digital Marketing

Google Analytics

Google Ads Video

Google Shopping Ads

Google Display Ads

Google Ads Search

Facebook Blueprint Planning

Job description

Studio One Toyota, part of Publicis South Africa, is seeking a Senior Programmatic Specialist to support Toyota’s digital media activity. You will manage campaigns across PMPs, direct deals, and DV360, and collaborate with media owners, planners, and ad ops to drive performance.

You will monitor pacing, budgets, reporting, and post-campaign insights, keeping certifications up to date and ensuring that campaigns align with Toyota’s audience strategies and brand objectives, within a fast-paced,