About the Role
Our client, a rapidly expanding tech startup, is seeking a Senior PR and Communications Strategist to lead their external communications efforts. This is a pivotal, fully remote role requiring a highly motivated and experienced professional to build and manage the company's brand narrative and media presence. You will be instrumental in developing and executing strategic PR plans, managing media relationships, and crafting compelling content that resonates with key audiences. The ideal candidate possesses a deep understanding of the tech industry, exceptional storytelling abilities, and a proven track record of securing impactful media coverage. As a remote-first organization, our client embraces flexibility and empowers its team members to excel in a virtual environment. If you're passionate about shaping the public perception of innovative companies and thrive on autonomy, this is the perfect opportunity for you.
Key Responsibilities
- Develop and execute a robust PR and communications strategy that aligns with business goals.
- Cultivate and maintain strong relationships with key journalists, industry analysts, and influencers in the tech space.
- Proactively identify and pitch compelling story angles and opportunities to secure high-profile media placements.
- Manage all incoming media requests and serve as a primary point of contact for the press.
- Oversee the creation of press releases, media kits, thought leadership articles, and other PR collateral.
- Monitor media coverage, analyze sentiment, and report on PR campaign performance.
- Develop and manage crisis communication plans to safeguard the company's reputation.
- Collaborate with marketing, product, and executive teams to ensure consistent messaging.
- Identify and leverage emerging communication channels and trends to enhance brand visibility.
- Mentor junior members of the communications team as the department grows.
Requirements
- Bachelor's degree in Communications, Public Relations, Journalism, or a related field.
- Minimum of 7 years of experience in PR and communications, with a significant focus on the technology sector.
- Demonstrated success in securing top-tier media coverage (e.g., national news, major tech publications).
- Exceptional written and verbal communication skills, with a flair for persuasive storytelling.
- Strong network of media contacts within the technology industry.
- Proven ability to develop and implement strategic communication plans.
- Experience in crisis communications and reputation management is essential.
- Proficiency with PR tools such as Cision, Meltwater, or similar.
- Highly organized, detail-oriented, and capable of managing multiple complex projects simultaneously in a remote setting.
- Proactive, self-starter attitude with a strong sense of ownership.
Benefits
- This fully remote position offers unparalleled flexibility and the chance to work from anywhere in Mossel Bay, Western Cape , or beyond.
- competitive salary, stock options, comprehensive health benefits.
- generous professional development budget, encouraging continuous learning and skill enhancement.
- regular team meetups (virtual and occasional in-person).