Senior PPC Strategist

Ai Market Dominance; South Africa; Remote; ZAR 831,000 - 1,200,000; Full time

Benefits offered by this job

Fully remote

Paid US holidays

Performance bonuses

Room to grow

Paid vacation

Job summary

Plumber Marketing USA is seeking a senior paid search strategist to own the Google Ads program for a portfolio of about 20 home services clients. You will lead strategy, budgets, and landing page optimization, collaborating with designers and account managers.

The role requires 5+ years in Google Ads, certification, and strong English communication. This is a fully remote position with CST business hours and monthly performance bonuses.

Qualifications

• 5+ years of hands-on Google Ads management with strategic ownership
• Experience in home services PPC, plumbing/HVAC/electrical preferred
• Google Ads certified (Search and Display minimum)
• Solid knowledge of GA4, GA4 tracking, Looker Studio, and Google Sheets
• Experience building landing pages (GoHighLevel a strong plus)
• Comfortable using AI tools for content, page builds, and day-to-day efficiency
• Strong spoken and written English; client calls required

Responsibilities

• Own Google Ads strategy for ~20 active clients across Search, Display, and Performance Max
• Manage and optimize Local Services Ads for home services clients
• Build and test landing pages using GoHighLevel and AI tools
• Manage budgets, bids, and campaign structures to lower CPAs and improve ROAS
• Build and maintain negative keyword lists, audiences, and targeting logic
• Set up conversion tracking and attribution in GA4 and Google Tag Manager
• Create performance dashboards in Looker Studio
• Handle bulk changes in Google Ads Editor
• Join client calls 1–2 times per month to review strategy and results
• Spot opportunities and act without being asked

Skills

Google Ads management

PPC strategy

GA4 knowledge

Landing page optimization

AI tool experience

English communication

Tools

Google Ads Editor

GA4

Looker Studio

GoHighLevel

Google Tag Manager

Google Sheets

Job description

Reports to: Operations Manager · Hours: Mon-Fri 8am-5pm CST

About us

Plumber Marketing USA is a digital marketing agency built specifically for plumbers, HVAC contractors, and electricians across the United States. We don't do generalist marketing. We go deep on home services, and our clients see it in their results. Our team is remote, high-performing, and built on a culture of ownership and excellence.

About the role

This is a senior individual contributor role. You'll be the paid search strategist for a portfolio of approximately 20 home services clients, each spending around $8,000 per month in ads. You report to the Operations Manager and work alongside web designers and account managers, but you own the paid media strategy.

We're not looking for someone to follow a playbook. We want someone who has their own and knows when to adjust it.

Core responsibilities

• Own Google Ads strategy for approximately 20 active clients across Search, Display, and Performance Max
• Manage and optimize Local Services Ads (LSA / Google Guaranteed) for home services clients
• Build, test, and improve landing pages in GoHighLevel, including ground-up builds using AI tools
• Manage budgets, bids, and campaign structure to consistently lower CPAs and improve ROAS
• Build and maintain negative keyword lists, audience segments, and targeting logic
• Set up and maintain conversion tracking and attribution in GA4 and Google Tag Manager
• Build performance dashboards in Looker Studio
• Handle bulk campaign changes efficiently in Google Ads Editor
• Join client calls 1 to 2 times per month to walk through strategy and results
• Spot opportunities and act on them without waiting to be asked

Required qualifications

• 5+ years of hands-on Google Ads management with real strategic ownership
• Experience in home services PPC, plumbing, HVAC, or electrical strongly preferred
• Google Ads certified (Search and Display minimum)
• Solid working knowledge of GA4, Google Ads Editor, Looker Studio, and Google Sheets
• Experience building and improving landing pages (GoHighLevel a strong plus)
• Comfortable using AI tools for content, page builds, and day-to-day efficiency
• Strong spoken and written English, client calls are part of this role
• Available and focused 8am to 5pm CST, Monday through Friday

Preferred qualifications

• Bing Ads / Microsoft Advertising experience
• Meta Ads experience (Google is the priority, Meta is a bonus)
• Experience managing Local Services Ads from setup through ongoing optimization
• Familiarity with home services seasonality, call tracking, and lead generation funnels

Who will thrive here

Our best people take ownership without being told to, hold themselves to a higher standard than anyone asks of them, and treat client results like they're personally on the line. They adjust when things change, speak up before problems grow, and never confuse being busy with getting results.

If you need close supervision, a narrow workload, or you measure your day by tasks checked off rather than outcomes, this role will frustrate you, and that's okay. We'd rather be straight with you upfront.

Compensation and benefits

• $4,500 to $6,500/month USD, paid in USD, based on experience
• Paid US holidays and vacation
• Performance bonuses
• Room to grow, we promote from within
• Fully remote, work from home