Account Strategist

Blacksmith Agency; South Africa; Hybrid; ZAR 900,000 - 1,300,000; Full time

Job summary

Blacksmith Agency is scaling its Marketing division to support a growing portfolio of PPC and SEO clients across multifamily, B2B, and technical verticals. We seek an Account Strategist who can own strategy, performance, and client-facing leadership across paid search, paid social, SEO, and conversion optimization.

This hybrid role combines strategy with execution. You will join sales calls to shape strategy, oversee internal and external specialists, build performance roadmaps, ensure campaigns

Qualifications

• 4 to 7 years in PPC, SEO, or multi-channel full funnel strategy.
• Experience managing paid and organic channels concurrently.
• Expertise with Google Ads, GA4, GSC and keyword research tools.
• Ability to articulate strategic recommendations to clients and AEs.
• Demonstrated oversight of execution teams and deliverable quality.
• Strong analytical skills to diagnose performance issues quickly.

Responsibilities

• Lead strategy for all PPC and SEO clients across multiple industries.
• Join sales calls with AEs to validate scope and pitch recommendations.
• Build 90 day, 6 month, and annual growth roadmaps for clients.
• Translate complex marketing ideas into clear executive explanations.
• Own client performance across Google Ads, Meta, Microsoft, and organic search.
• Audit campaigns, bidding structures, landing pages, and CRO opportunities.
• Oversee technical SEO, on-page SEO, link building, and AI-driven content strategies.
• Ensure KPI tracking, conversion attribution, and analytics accuracy.
• Provide weekly direction and QA for campaign deliverables.
• Coordinate priorities with Marketing PM to align timelines and expectations.
• Present monthly and quarterly performance summaries to clients.

Skills

PPC

SEO

Multi-channel

Google Ads

GA4

GSC

Keyword research

Paid media optimization

Strategic recommendations

Leadership

Analytics

Client management

Job description

About The Role

Blacksmith Agency is scaling its Marketing division to support a growing portfolio of PPC and SEO clients across multifamily, B2B, and technical verticals. We are looking for an Account Strategist who can own strategy, performance, and client-facing leadership across paid search, paid social, SEO, and conversion optimization.

Location

USA, Canada or South Africa

Department

Marketing

Reports to

Account Strategist

Role Type

Full Time

This is a hybrid strategic and operational role. You will join sales calls to shape strategy, oversee internal and external specialists, build performance roadmaps, and ensure that client campaigns deliver measurable outcomes.

You will be responsible for results, reporting, QA, and continual improvement. This is a senior role that blends analytical depth, strong communication, and execution oversight.

Key Responsibilities

Client Strategy and Leadership

• Lead strategy for all PPC and SEO clients across multiple industries.


• Join sales calls with AEs to validate scope, pitch technical recommendations, and help close deals.


• Build 90 day, 6 month, and annual growth roadmaps for clients.


• Translate complex marketing recommendations into simple, clear explanations for executives.

Performance Ownership

• Own client performance across Google Ads, Meta, Microsoft, and organic search channels.


• Audit existing PPC campaigns, keyword strategies, bidding structures, landing pages, and CRO opportunities.


• Oversee technical SEO, on page SEO, link building, programmatic pages, and AI driven content strategies.


• Ensure KPI tracking, conversion attribution, and analytics accuracy.

Execution Oversight

• Provide weekly direction and QA for campaign optimizations and deliverables.


• Coordinate priorities with the Marketing PM to keep timelines and client expectations aligned.

Reporting and Communication

• Present monthly and quarterly performance summaries to clients.


• Oversee reporting accuracy and insights delivered by the PM or specialists

Qualifications

Required

• 4 to 7 years experience in PPC, SEO, or multi channel full funnel strategy.


• Strong experience managing both paid and organic channels concurrently.


• Expertise with Google Ads, GA4, GSC, keyword research tools, and paid media optimization.


• Ability to create and articulate strategic recommendations to clients and AEs.


• Demonstrated ability to oversee execution teams and manage deliverable quality.


• Strong analytical skills and the ability to diagnose performance issues quickly.

Preferred

• Agency experience managing multiple clients at once.


• Experience joining sales calls and influencing close rates.


• Familiarity with multifamily, real estate, or high intent lead generation.


• Experience with AI SEO, programmatic SEO, technical SEO audits, and CRO.

Who Succeeds In This Role

• People who can both think strategically and manage execution.


• People who can simplify complex marketing ideas for clients.


• People who own the results and take full accountability.


• People who work well with distributed teams.


• People who enjoy building rather than inheriting polished systems.

What You Will Own From Day One

• All marketing performance and strategy across PPC and SEO


• The roadmap for each client


• Oversight of SEO specialists and PPC contractors


• Reporting frameworks, playbooks, and best practices


• Supporting AEs on sales calls