Senior Paid Search & SEO Strategy Lead (Remote)

Blacksmith Agency LLC; Cape Town; Hybrid; ZAR 600,000 - 1,000,000; Full time

Benefits offered by this job

Remote work (USA, Canada or South_Afr?

Hybrid role

Job summary

Blacksmith Agency is scaling its marketing division to lead paid search, paid social, SEO and CRO for a diverse client portfolio. As Paid Search Manager, you own strategy, performance and client-facing leadership across multi-channel campaigns.

This hybrid role combines strategic oversight with hands-on execution: joining sales calls, guiding internal and external specialists, building growth roadmaps, and delivering measurable outcomes for clients.

Qualifications

• 4 to 7 years in PPC, SEO or multi-channel full-funnel strategy.
• Experience running paid and organic channels simultaneously.
• Expertise with Google Ads, GA4, Search Console and keyword tools.
• Ability to build and articulate strategic recommendations for clients and account executives.
• Proven track record of overseeing execution teams and deliverable quality.
• Sharp analytical skills and the ability to diagnose performance issues fast.

Responsibilities

• Lead strategy for all PPC and SEO clients across multiple industries.
• Join sales calls with account executives to validate scope, pitch technical recommendations and help close deals.
• Build 90 day, 6 month and annual growth roadmaps for every client.
• Own client performance across Google Ads, Meta, Microsoft and organic search.
• Audit PPC campaigns, keyword strategies, bidding structures, landing pages and CRO opportunities.
• Oversee technical SEO, on-page SEO, link building, programmatic pages and AI-driven content.
• Own KPI tracking, conversion attribution and analytics accuracy.
• Give weekly direction and QA, and coordinate priorities with the marketing project manager.
• Present monthly and quarterly performance summaries to clients.

Skills

PPC strategy

SEO strategy

Multi-channel marketing

Client leadership

Google Ads

GA4

Analytics

Job description

Blacksmith Agency is scaling its marketing division to lead paid search, paid social, SEO and CRO for a diverse client portfolio. As Paid Search Manager, you own strategy, performance and client-facing leadership across multi-channel campaigns.

This hybrid role combines strategic oversight with hands-on execution: joining sales calls, guiding internal and external specialists, building growth roadmaps, and delivering measurable outcomes for clients.