Senior Content Strategist - Remote Growth Leader

Blacksmith Agency LLC; Durban; Hybrid; ZAR 900,000 - 1,300,000; Full time

Benefits offered by this job

Hybrid work

Remote opportunities

Job summary

Blacksmith Agency is scaling its marketing division to support a growing portfolio of PPC and SEO clients. As Content Strategist, you own strategy, performance and client-facing leadership across paid search, paid social, SEO and conversion optimization.

This is a hybrid strategic and operational role with involvement in sales calls, roadmaps, and oversight of campaigns across Google Ads, Meta, Microsoft, and organic search.

Qualifications

• 4–7 years of multi-channel marketing experience.
• PPC and SEO leadership across campaigns.
• Strong analytical and attribution skills.
• Experience with client-facing strategy calls.

Responsibilities

• Lead strategy for PPC and SEO clients across industries.
• Join sales calls to validate scope and pitch recommendations.
• Build 90 day, 6 month and annual growth roadmaps for clients.
• Own KPI tracking, attribution and analytics accuracy.
• Present monthly and quarterly performance summaries to clients.

Skills

PPC strategy

SEO strategy

Client leadership

Analytical thinking

Reporting & QA

Tools

Google Ads

GA4

Google Search Console

Keyword research

Job description

Blacksmith Agency is scaling its marketing division to support a growing portfolio of PPC and SEO clients. As Content Strategist, you own strategy, performance and client-facing leadership across paid search, paid social, SEO and conversion optimization.

This is a hybrid strategic and operational role with involvement in sales calls, roadmaps, and oversight of campaigns across Google Ads, Meta, Microsoft, and organic search.