Senior Paid Media Specialist

R17 Ventures AG; Cape Town; Hybrid; ZAR 900.000 - 1.300.000; Vollzeit

Benefits dieser Stelle

Performance bonuses

Upsell commission opportunities

Hybrid in-person + remote model

Flexible working hours

On-site parking at V&A Waterfront

Healthcare support (Discovery Medical)

Zusammenfassung

R17 Ventures in Cape Town, South Africa, is seeking a Senior Paid Media specialist to lead Google Ads and support Meta Ads within a hybrid setup. You will own large e-commerce and lead-gen accounts, optimise structures and bidding, and coordinate with CRM and analytics to drive incremental growth.

You will advise on unit economics, run experiments, and collaborate with cross-functional teams to raise performance.

Qualifikationen

• 5+ years hands-on experience in paid media / PPC.
• Advanced experience across all Google Ads campaign types.
• Solid working experience with Meta Ads.
• GA4, GTM, and attribution knowledge.
• Experience with CRM integrations and lead routing.
• Proven results across ecommerce and lead generation accounts.
• Comfortable owning accounts independently and at scale.

Aufgaben

• Own large, complex Google Ads accounts end to end across Search, Shopping, Performance Max, Demand Gen and YouTube.
• Build account structures for scale and set bidding strategies based on data and goals.
• Utilise feed optimisation, custom labels, and customer match for performance.
• Plan and optimise Meta campaigns with strong testing and signal quality.
• Understand client unit economics and drive profitable outcomes.
• Analyze terms, audiences, products, and pages to uncover growth levers.
• Forecast performance, manage budgets, run testing roadmaps, and present recommendations.

Kenntnisse

Paid media

Google Ads

Meta Ads

GA4/GTM

CRM integrations

Lead routing

Attribution knowledge

Tools

Google Ads

Meta Ads

GA4

GTM

Jobbeschreibung

Senior Paid Media (Google Ads & Meta Ads) | R17 Ventures | Hybrid | Cape Town, South Africa

About R17 Ventures

We are a full-service digital powerhouse specializing in delivering performance and scalable results for clients across the globe. Our work is rooted in a comprehensive, omni-channel approach spanning four core areas: paid media, content creation, e-commerce platform development, and venture building. Our core values are passion, transparency, embracing individuality, and an entrepreneurial spirit.

Key Responsibilities

Google Ads Mastery (Primary)

• Own large, complex Google Ads accounts end to end across Search, Shopping, Performance Max, Demand Gen and YouTube, for e-commerce and lead gen clients.
• Build account structures for scale and strong signal quality, and choose and calibrate bidding strategies based on data volume, margin and business goals.
• Use advanced levers such as feed optimisation and custom labels, value-based bidding, offline conversion imports, enhanced conversions and customer match.

Meta Ads (Secondary)

• Plan and optimise Meta campaigns with a strong grasp of creative testing and signal quality (CAPI, event match quality), working with Google as one system.

Commercial & Unit Economics

• Understand each client’s unit economics (AOV, margin, CAC, LTV, lead-to-close rates) and turn them into platform targets.
• Optimise toward profit and real business outcomes (revenue, contribution margin, new customers, qualified pipeline), not just platform-reported conversions.

Analysis & Insight

• Run deep analysis across search terms, auction insights, audiences, products, creative and landing pages to find the real growth levers.
• Use GA4, platform and CRM data to understand the full customer journey, challenge platform attribution and think in terms of incrementality.
• Spot tracking, feed, landing-page and performance issues early and diagnose their root cause.

Forecasting, Testing & Budgets

• Forecast performance and model scenarios for clients and pitches, grounded in unit economics.
• Manage budgets and pacing to maximise marginal return, and run structured testing roadmaps with clear hypotheses.
• Turn data into clear commercial recommendations, push back with evidence when needed, and take full ownership of account performance.
• Work closely with pod leads, creatives and specialists, and raise the technical and commercial bar across the team.

What We’re Looking For

Must-Haves

• 5+ years hands-on experience in paid media / PPC
• Advanced experience across all Google Ads campaign types
• Solid working experience with Meta Ads
• GA4, GTM, and attribution knowledge
• Experience with CRM integrations and lead routing
• Proven results across ecommerce and lead generation accounts
• Comfortable owning accounts independently and at scale

Nice-to-Haves

• Agency experience
• Experience with email marketing
• German speaker

Knowledge Sharing & Upskilling (Important)

We’re looking for someone who enjoys teaching and enabling others. This role includes:

• Cross-pod collaboration to upskill team members
• Staying up to date with platform trends, betas, and changes
• Sharing learnings, insights, and best practices across the business
• Supporting colleagues with account strategy and problem-solving
• Contributing to or leading training sessions, workshops, or internal playbooks

How You’ll Succeed in This Role

• You think in systems, not silos
• You care about incrementality and long-term growth
• You’re confident making decisions, and owning the outcome
• You challenge “best practice” when the data says otherwise

What We Offer

• A competitive, market-related salary with real earning potential through performance-based bonuses and upsell commission opportunities.
• A structured hybrid model: collaborate in person on Mondays, Wednesdays and Fridays, and work remotely on Tuesdays and Thursdays.
• Flexitime that works around your rhythm: choose between 06:00-15:00, 07:00-16:00, 08:00-17:00, 09:00-18:00 or 10:00-19:00.
• A premium office at the V&A Waterfront with some of the best views in Cape Town, plus company-paid on-site parking.
• Meaningful healthcare support, including a 50% contribution toward Discovery Medical Aid and Vitality for the main member.
• Time off that recognises you are human, 25 days of leave with dedicated quarterly mental health days and birthday leave.
• Ongoing investment in your development through annual education and upskilling support.
• International career exposure through working with clients, markets and teams across the globe.
• A culture that genuinely enjoys spending time together, with memorable team socials - think Friday socials, paddle, quiz nights and sunset yacht cruises.
• Annual long-service rewards that recognise and reward your continued journey with R17

Our Hiring Process:

• Application Review
• First Round Interview: Share your goals, get an insight into our culture, and explore alignment
• Second Round Technical Interview: Real scenarios to demonstrate your strategic thinking & technical fit
• In-Person & Culture Fit Interview: A deeper, in-person (where possible) assessment of values, mindset, and working styles
• Offer: Align on role expectations, growth pathways, and long-term success