Senior Media Strategist

Placements24; Gqeberha; Hybrid; ZAR 900,000 - 1,200,000; Full time

Benefits offered by this job

Fully remote work environment

Competitive salary with bonuses

Home office stipend

Healthcare benefits

Job summary

Placements24 is seeking a Senior Media Strategist to join our fully remote team. You will architect and implement media strategies, identify target audiences, select channels, and manage campaign execution with data-driven rigor.

The ideal candidate has 8+ years in media planning/strategy, experience with programmatic, social, search, and traditional media, and strong analytics. This role offers a competitive salary, bonuses, and a home-office stipend.

Qualifications

• Bachelor's degree required in Marketing, Advertising, Communications, or related field.
• Minimum 8 years of experience in media planning and strategy, preferably in PR or advertising agency.
• Proven track record of developing and executing successful media campaigns.
• Deep knowledge of digital (programmatic, social, search), print, broadcast, and OOH media.

Responsibilities

• Develop and oversee comprehensive media strategies for campaigns and brands.
• Identify target audiences and determine effective media channels for engagement.
• Plan, negotiate, and execute media buys across digital, traditional, and emerging platforms.
• Analyze media performance data and provide strategic recommendations for optimization.
• Build and maintain strong relationships with media vendors and partners.
• Collaborate with creative and marketing teams to align media plans with campaign objectives.
• Manage media budgets and ensure efficient resource allocation.
• Stay abreast of media trends, technologies, and best practices.
• Conduct competitive media analyses and landscape assessments.
• Prepare and present media strategy proposals and performance reports to stakeholders.

Skills

Media planning

Strategic thinking

Negotiation

Vendor management

Data-driven analysis

Remote collaboration

Education

Bachelor's degree in Marketing, Advertising, Communications, or a related field

Job description

About the Role

Our client, a pioneering force in the media landscape, is seeking an accomplished Senior Media Strategist to join their fully remote team. This is a pivotal role for an experienced professional to architect and implement groundbreaking media strategies that elevate brand presence and achieve key business objectives. You will be responsible for identifying target audiences, selecting optimal media channels, and managing campaign execution with precision. The ideal candidate possesses a deep understanding of the media ecosystem, a data-driven approach, and exceptional analytical skills. This fully remote position offers the flexibility to work from your preferred location while contributing to high-impact media initiatives. If you are a strategic thinker with a passion for innovation in media and public relations, this is an exceptional career opportunity.

Key Responsibilities

• Develop and oversee comprehensive media strategies for various campaigns and brands.


• Identify target audiences and determine the most effective media channels for engagement.


• Plan, negotiate, and execute media buys across digital, traditional, and emerging platforms.


• Analyze media performance data and provide strategic recommendations for optimization.


• Build and maintain strong relationships with media vendors and partners.


• Collaborate with creative and marketing teams to ensure alignment of media plans with campaign objectives.


• Manage media budgets and ensure efficient allocation of resources.


• Stay abreast of the latest media trends, technologies, and industry best practices.


• Conduct competitive media analysis and landscape assessments.


• Prepare and present media strategy proposals and performance reports to stakeholders.

Requirements

• Bachelor's degree in Marketing, Advertising, Communications, or a related field.


• Minimum of 8 years of experience in media planning and strategy, preferably within a PR or advertising agency.


• Proven track record of developing and executing successful media campaigns.


• In-depth knowledge of various media channels, including digital (programmatic, social, search), print, broadcast, and OOH.


• Strong analytical skills with proficiency in media planning and analytics software.


• Excellent negotiation and vendor management skills.


• Exceptional strategic thinking and problem-solving abilities.


• Strong understanding of audience segmentation and targeting.


• Excellent communication and presentation skills, suitable for a remote environment.


• Ability to manage multiple projects and deadlines effectively.

Benefits

• Highly competitive salary and performance bonuses.


• Fully remote work environment.


• Comprehensive health, dental, and vision insurance.


• Retirement savings plan.


• Generous paid time off and company holidays.


• Professional development opportunities and training budgets.


• Access to cutting-edge media planning tools.


• A collaborative and innovative remote team culture.


• Home office stipend to support remote work setup.