Senior Media Relations Specialist

Placements24; Bloemfontein; Hybrid; ZAR 700,000 - 950,000; Full time

Benefits offered by this job

Hybrid work model

Medical aid

Retirement fund

Performance-based bonuses

Professional development

Job summary

Placements24 in Bloemfontein is seeking an experienced Senior Media Relations Specialist to lead media strategies, cultivate journalist and influencer relationships, and elevate client brands across platforms.

You will work with PR and marketing teams, identify opportunities, draft releases, monitor coverage, and report results, with a hybrid work model and opportunities for professional growth.

Qualifications

• Bachelor's degree in Communications, Public Relations, Journalism, Marketing, or a related field.
• 5–7 years of experience in media relations or PR, preferably in an agency setting.
• Proven success securing media placements in top-tier outlets.
• Strong written and verbal communication skills.

Responsibilities

• Develop and implement media relations strategies aligned with client objectives.
• Cultivate relationships with media contacts, journalists, bloggers, and influencers.
• Identify opportunities and pitch stories to outlets.
• Draft press releases, advisories, speeches, and media materials.
• Monitor coverage, analyze results, and report to clients and stakeholders.
• Manage media inquiries and crisis communications.
• Collaborate with internal PR and marketing teams for integrated campaigns.

Skills

Media relations

PR strategy

Written communication

Crisis communication

Project management

Education

Bachelor's degree in Communications or related field

Tools

Cision

Meltwater

Job description

About the Role

Our client, a dynamic and rapidly expanding media and public relations firm, is seeking an experienced Senior Media Relations Specialist to join their vibrant team in Bloemfontein . This pivotal role will involve developing and executing comprehensive media strategies, cultivating strong relationships with journalists and influencers, and enhancing our client's brand reputation across various platforms. The ideal candidate will possess a keen understanding of the media landscape, exceptional communication skills, and a proven track record of securing positive media coverage. This is an exciting opportunity to contribute to high-profile campaigns and play a key role in shaping public perception for a diverse range of clients. You will be instrumental in driving strategic communication efforts from conception to successful implementation within the Free State region and beyond.

Key Responsibilities

• Develop and implement innovative media relations strategies aligned with client objectives and industry trends.
• Cultivate and maintain strong, professional relationships with key media contacts, including journalists, bloggers, and influencers across print, broadcast, and online channels.
• Proactively identify media opportunities and pitch compelling stories to relevant outlets.
• Draft and distribute high-quality press releases, media advisories, speeches, and other communication materials.
• Monitor media coverage, analyze results, and provide comprehensive reports to clients and internal stakeholders.
• Manage media inquiries and crisis communication situations effectively and efficiently.
• Collaborate closely with internal PR and marketing teams to ensure integrated campaign execution.
• Stay abreast of industry news, emerging trends, and competitor activities to inform strategic planning.
• Organize and manage press conferences, media events, and interviews.
• Provide media training and counsel to spokespersons as needed.

Requirements

• Bachelor's degree in Communications, Public Relations, Journalism, Marketing, or a related field.
• Minimum of 5-7 years of experience in media relations, public relations, or journalism, preferably within an agency setting.
• Demonstrable success in securing media placements in top-tier publications and broadcast outlets.
• Exceptional written and verbal communication skills, with a talent for crafting persuasive and engaging content.
• Strong understanding of media monitoring tools and PR software (e.g., Cision, Meltwater).
• Excellent interpersonal skills and the ability to build rapport with diverse stakeholders.
• Proven ability to manage multiple projects simultaneously, prioritize tasks, and meet tight deadlines in a fast-paced environment.
• Strategic thinking and problem-solving capabilities.
• Proficiency in Microsoft Office Suite and social media platforms.
• A strong network of media contacts is highly advantageous.

Benefits

• Our client offers a competitive salary package commensurate with experience, along with a comprehensive benefits program.
• This includes medical aid contributions, a retirement fund, performance-based bonuses, and opportunities for professional development and career advancement within a supportive and collaborative work environment.
• The hybrid work model offers a balance between in-office collaboration and remote flexibility, fostering a productive and engaging work experience.
• Join a team that values innovation, creativity, and making a real impact in the world of media and PR, right here in Bloemfontein .