Senior Marketing Manager, EMEA

Xero; Cape Town; Hybrid; ZAR 700,000 - 1,000,000; Full time

Benefits offered by this job

Hybrid work model

Office boost days

Job summary

Xero in Cape Town is seeking a regional marketing professional to plan and execute multi-channel campaigns for South Africa, Ireland, and the UAE, landing with sales, product, and partners to hit regional goals.

You will manage budgets, drive demand, and optimise customer journeys for small businesses and their advisors, applying data-driven insight to improve performance and share results across teams.

Qualifications

• Deep understanding of small business or accounting audiences.
• Proven track record of data-driven marketing and campaign optimization.
• Strong cross-functional collaboration and communication skills.

Responsibilities

• Develop and optimise multi-channel regional marketing plans (digital, content, email, events, PR).
• Partner with product marketing to launch features and messaging with timelines and segmentation.
• Support accounting and bookkeeping partners with tailor-made marketing activities to drive shared metrics.
• Manage a dedicated marketing budget and embed testing and measurement into campaigns.

Skills

Small business audience understanding

Data-driven marketing

Cross-functional collaboration

Communication

Project management

Tools

Salesforce

Marketing Automation Platforms

Analytics software

Job description

The role / impact

Reporting to the Head of Marketing EMEA, you will play a pivotal role in planning and executing marketing campaigns for national Accounting and Bookkeeping Partners and Small Business customers in South Africa, Ireland, and the UAE. Working closely with sales and operations, global marketing, public relations, creative teams, and external agencies, you will deliver on the regional marketing plan.

You will be a collaborative problem solver who develops and implements tactical initiatives and multi-channel campaigns to achieve brand and commercial goals. By partnering with our sales teams and clients, you will drive product awareness, support customer conversion, and deliver impactful experiences that help small businesses and their advisors thrive.

The team / how they connect

You will join a highly collaborative regional marketing team focused on driving growth and delivering exceptional customer journeys. We work closely with cross-functional groups across the business, including sales, product, and partnerships, to align our strategies and elevate our brand. Together, we champion the needs of our small business and accounting audiences, ensuring their voices are at the heart of our marketing initiatives.

Initially, you will focus on

• Developing and optimising multi-channel regional marketing plans that incorporate digital, content, email, events, and public relations.




• Partnering with product marketing to launch new features and value propositions, taking ownership of timelines, segmentation, and messaging.




• Supporting accounting and bookkeeping partners with tailored marketing activities to drive shared metrics and commercial goals.




• Managing a dedicated marketing budget while embedding testing, measurement, and optimisation into all campaign activities.

Where and how you can work

We offer a supportive working environment with hybrid options that allow you to balance home and office working. You will have access to our local office spaces to connect with colleagues during our regular boost days, ensuring you feel connected whether you are collaborating in person or working remotely.

Here are some of the things we are looking for

• You will bring a deep understanding of small business or accounting and bookkeeping audiences.




• Your background will show a proven track record of delivering successful, full-funnel marketing campaigns and meeting commercial targets.




• A data-driven approach will come naturally to you, using insights to inform decisions, optimise campaigns, and measure results.




• You will possess outstanding communication, organisational, and problem-solving abilities.




• Familiarity with tools like Salesforce, marketing automation platforms, and analytics software will aid your success.




• An ability to influence and align cross-functional teams smoothly will be essential to your day-to-day work.

Apply even if your experience isn\'t a perfect match! At Xero, we hire based on your skills, passion, and the unique perspective you can bring to enhance our culture and team.