Digital Marketing Specialist

Houst Limited.; Cape Town; On-site; ZAR 360,000 - 480,000; Full time

Benefits offered by this job

Hybrid working (Cape Town office)

Birthday day off

23 days holidays + public holidays

Co-working space access in Cape Town

Job summary

Houst is expanding its global footprint and seeks a Digital Marketing Specialist in Cape Town. You’ll drive customer acquisition across international markets, leveraging SEO, content, email, and CRO to optimise conversions and performance.

You’ll collaborate with Marketing, Sales, Product and Partnerships to deliver data-driven campaigns, test new channels, and improve the customer journey. Hybrid work and a tech-forward culture are offered.

Qualifications

• Experience in Digital Marketing, Growth or Performance Marketing.
• Proven track record delivering customer acquisition or lead generation campaigns.
• Knowledge of SEO, email marketing, content marketing and CRO.
• Experience with GA4, GSC, Hotjar, Klaviyo or similar platforms.
• Working knowledge of Excel or Google Sheets and CRM/automation tools.

Responsibilities

• Develop and deliver digital marketing campaigns that increase qualified lead generation.
• Improve website performance and conversion rates through testing and optimisation.
• Grow organic traffic using SEO, content marketing and site improvements.
• Plan and execute email campaigns that nurture and convert prospects.
• Monitor campaigns, identify trends and provide data-driven recommendations.
• Measure marketing effectiveness with analytics and report KPIs.
• Support product launches, campaigns and growth initiatives.
• Research new digital channels and test scalable ideas.
• Review the customer journey to improve engagement and conversion.

Skills

Digital Marketing

Growth Marketing

Performance Marketing

SEO

Email Marketing

Content Marketing

CRO

Analytics

CRM

Marketing Automation

AI Tools

Tools

Google Analytics 4

Google Search Console

Hotjar

Klaviyo

Excel/Google Sheets

CRM platforms

Marketing automation tools

AI tools

Job description

Houst is a global property management company that helps homeowners maximise their short-term rental income without the hassle of managing properties themselves.

As we continue to grow, we're looking for a Digital Marketing Specialist to help increase customer acquisition and generate high quality leads across our international markets.

This is a commercially focused marketing role where you'll use data, experimentation and digital channels to improve performance. You'll work closely with colleagues across Marketing, Sales, Product and Partnerships to deliver campaigns that contribute directly to business growth.

Responsibilities:

• Develop and deliver digital marketing campaigns that increase qualified lead generation.
• Improve website performance and conversion rates through testing and optimisation.
• Grow organic traffic using SEO, content marketing and website improvements.
• Plan and execute email marketing campaigns that nurture and convert prospects.
• Monitor campaign performance, identify trends and provide recommendations based on data.
• Use analytics tools to measure marketing effectiveness and report on key performance indicators.
• Work with internal stakeholders to support product launches, commercial campaigns and growth initiatives.
• Research new digital channels and marketing opportunities, testing ideas that can be scaled.
• Continuously review the customer journey to identify opportunities to improve engagement and conversion.

Technical Requirements:

• Experience in a Digital Marketing, Growth Marketing or Performance Marketing role.
• Proven experience delivering customer acquisition or lead generation campaigns.
• Understanding of SEO, email marketing, content marketing and conversion rate optimisation (CRO).
• Experience using tools such as Google Analytics 4, Google Search Console, Hotjar, Klaviyo, or similar marketing platforms.
• Good working knowledge of Excel or Google Sheets.
• Exposure to CRM platforms and marketing automation tools.
• Experience using AI tools to improve marketing efficiency, campaign execution, or reporting.
• Experience within a technology, SaaS, PropTech, travel, hospitality, or marketplace business is advantageous.

To be considered for this role, you must:

• Be based in Cape Town and within a reasonable commuting distance of the CBD.
• Be able to work from our Cape Town office three days per week.
• Be available to work 09:00 to 18:00 (UK time). This is currently 10:00 to 19:00 SAST, changing to 11:00 to 20:00 SAST during British Summer Time (when UK clocks change).

• 23 days paid holidays + public holidays
• Hybrid working, with access to our Co-Working Office Space in Cape Town CBD
• An extra day off for your birthday - because who wants to work on their birthday?
• Enviable company culture – we’ve put time into getting our work culture just right. Regular team social events, company-wide recognition of outstanding work.
• Regular team social events (both in person and virtual)
• Company-wide recognition of outstanding work
• Opportunities to innovate
• MacBook – For business use