Senior Marketing Leader: Strategy, Campaigns & Growth

Flair TM; Gauteng; On-site; ZAR 480,000 - 750,000; Full time

Job summary

Flair TM is seeking a Senior Marketing Coordinator to lead multi‑channel campaigns across digital, social media, email and print, ensuring alignment with brand guidelines and strategic objectives.

You will drive market research, analyse trends, manage paid media platforms (Google, Meta, LinkedIn) and mentor the marketing team while coordinating with internal departments to maintain cohesive messaging.

Qualifications

• Bachelor's degree in Marketing, Business Administration or a related field.
• 5+ years' marketing experience.
• At least 2 years' supervisory or leadership experience.
• Proven experience developing and executing successful marketing campaigns.
• Strong knowledge of digital marketing.
• Experience with social media marketing.
• Understanding of SEO and keyword optimisation.
• Experience or knowledge of paid advertising / paid media.
• Strong analytical skills and the ability to interpret campaign data.
• Excellent written and verbal communication skills.
• Strong interpersonal and stakeholder-management capability.
• Good leadership skills.
• Results‑driven approach.
• Ability to work effectively in a fast‑paced environment.
• Strong multitasking, prioritisation and time‑management skills.

Responsibilities

• Assist with the development and implementation of comprehensive marketing strategies.
• Translate marketing strategy into actionable marketing plans.
• Plan, execute and optimise multi-channel marketing campaigns.
• Coordinate campaigns across digital, social media, email and print.
• Ensure campaigns align with brand guidelines and strategic objectives.
• Conduct market research and analyse industry and customer trends.
• Identify potential growth opportunities.
• Monitor marketing campaign performance and analyse key metrics.
• Prepare campaign reports and measure marketing ROI.
• Identify underperforming areas and implement improvements.
• Work with internal departments to maintain cohesive messaging and brand consistency.
• Conduct keyword research and optimise website content for SEO.
• Manage social media channels and create scheduled content.
• Manage online communities and engagement.
• Create and manage paid advertising campaigns across Google Ads, Meta Ads, LinkedIn.
• Monitor paid media performance against campaign objectives.
• Support website content management and CMS updates.
• Keep abreast of emerging marketing technologies, platforms and best practices.

Skills

Digital marketing

Social media marketing

SEO

Analytics

Campaign optimization

Leadership

Communication

Strategic thinking

Project management

Content marketing

Brand management

Time management

Multitasking

Education

Bachelor's degree in Marketing/Business

Tools

Planable

Hootsuite

Canva

Google Analytics

Google Ads

Meta Ads

LinkedIn Ads

CRM Systems

Email Marketing Software

Job description

Flair TM is seeking a Senior Marketing Coordinator to lead multi‑channel campaigns across digital, social media, email and print, ensuring alignment with brand guidelines and strategic objectives.

You will drive market research, analyse trends, manage paid media platforms (Google, Meta, LinkedIn) and mentor the marketing team while coordinating with internal departments to maintain cohesive messaging.