Retail Marketing Lead: Campaigns, Digital & Brand Growth

Profile Personnel; Gqeberha; On-site; ZAR 420,000 - 540,000; Full time

Job summary

Profile Personnel is seeking a Marketing Manager to lead and execute marketing initiatives across our retail business. The role focuses on developing impactful campaigns, strengthening brand awareness and supporting growth across branches.

You will manage digital platforms, create engaging content, coordinate promotions, and ensure brand consistency while collaborating with sales teams and external partners. A relevant marketing qualification and 3+ years' experience are required.

Qualifications

• 3+ years' marketing experience; retail or building materials experience advantageous.
• Strong digital marketing and social media knowledge.
• Excellent communication, copywriting and project management skills.
• Experience planning promotions, in-store campaigns and seasonal marketing initiatives.
• Creative, proactive and able to work independently in a fast-paced environment.

Responsibilities

• Develop and implement marketing strategies aligned with business objectives.
• Plan, create and schedule engaging social media content.
• Manage the company website, Google Business Profiles and online presence.
• Design marketing collateral including flyers, brochures, signage, catalogues and promotional material.
• Coordinate digital advertising campaigns across Meta and Google.
• Monitor campaign performance and compile monthly marketing reports and insights.
• Create compelling copy for social media, websites, email campaigns and promotional material.
• Coordinate promotional events, trade shows and sponsorship opportunities.
• Liaise with suppliers, designers, printers and external marketing partners.
• Coordinate photography and video content for marketing purposes.
• Ensure brand consistency across all marketing channels and branch communications.
• Support sales teams with marketing campaigns and promotional initiatives.
• Monitor marketing trends, competitor activity and industry developments.
• Manage multiple projects while consistently meeting deadlines.

Skills

Marketing

Digital marketing

Copywriting

Project management

Social media

Branding

Content planning

Campaign coordination

Analytics

Education

Relevant Marketing qualification

Tools

Canva

Adobe Creative Suite

Meta Business Suite

Microsoft Office

Job description

Profile Personnel is seeking a Marketing Manager to lead and execute marketing initiatives across our retail business. The role focuses on developing impactful campaigns, strengthening brand awareness and supporting growth across branches.

You will manage digital platforms, create engaging content, coordinate promotions, and ensure brand consistency while collaborating with sales teams and external partners. A relevant marketing qualification and 3+ years' experience are required.