Senior Living SEO Lead – Remote, Tech & Content

Blacksmith Agency LLC; Umhlanga Rocks; Remote; ZAR 1,163,000 - 1,994,000; Full time

Job summary

Blacksmith Agency is seeking an SEO Manager, Senior Living to own search for a portfolio of senior living clients. You’ll shape the technical roadmap, content priorities and the ranking story when clients ask what moved.

You will champion audits, collaborate with writers and AI, and steer AI-assisted and traditional SEO to improve visibility. You’ll report results in GA4 and Search Console and speak with US clients on live calls.

Qualifications

• 3+ years hands-on in SEO: audits and fixes performed independently.
• Fluency with Search Console, GA4, Screaming Frog and Ahrefs or Semrush.
• Agency experience across several clients simultaneously.
• Clear spoken English with US clients on live calls.
• SEO for senior living or multi-location businesses is a plus.

Responsibilities

• Technical SEO: crawl, indexation, site speed, schema and site architecture.
• Keyword strategy, on-page optimization and content priorities with writers and AI producing drafts.
• Getting clients found in AI search: Google AI Overviews, ChatGPT and Perplexity alongside organic results.
• Links, local search and multi-location SEO where the client needs it.
• Reporting in GA4 and Search Console, and the quarterly roadmap for each client.

Skills

SEO experience

English fluency

Agency experience

Tools

Search Console

GA4

Screaming Frog

Ahrefs

Semrush

Job description

Blacksmith Agency is seeking an SEO Manager, Senior Living to own search for a portfolio of senior living clients. You’ll shape the technical roadmap, content priorities and the ranking story when clients ask what moved.

You will champion audits, collaborate with writers and AI, and steer AI-assisted and traditional SEO to improve visibility. You’ll report results in GA4 and Search Console and speak with US clients on live calls.