Senior Living SEO Lead – Remote & AI-Driven

Blacksmith Agency LLC; Durban; Remote; ZAR 1,150,000 - 1,807,000; Full time

Job summary

Blacksmith Agency is an AI-first digital agency seeking an SEO Manager, Senior Living who owns search for a portfolio of senior living operators and home care agencies with many communities. You will shape the technical roadmap, content priorities and the ranking story when clients ask what moved.

You will lead technical SEO, keyword strategy, on-page optimization with writers and AI, manage local and multi-location SEO, and deliver GA4 and Search Console reporting, coordinating with clients on

Qualifications

• 3+ years hands-on SEO experience with audits and fixes.
• Fluency with Search Console, GA4, Screaming Frog and Ahrefs or SEMrush.
• Agency experience across multiple clients.
• Clear spoken English with US clients on live calls.
• SEO for multi-location senior living businesses is a plus.

Responsibilities

• Lead technical SEO: crawl, indexation, site speed, schema, and architecture.
• Define keyword strategy and on-page optimization with writers and AI.
• Improve visibility in AI search and traditional organic results.
• Manage local search and multi-location SEO for client portfolios.
• Produce GA4 and Search Console reports and quarterly roadmaps.

Skills

SEO strategy

GA4

Screaming Frog

Ahrefs

SEMrush

Agency experience

English fluency

Tools

Search Console

GA4

Screaming Frog

Ahrefs

SEMrush

Job description

Blacksmith Agency is an AI-first digital agency seeking an SEO Manager, Senior Living who owns search for a portfolio of senior living operators and home care agencies with many communities. You will shape the technical roadmap, content priorities and the ranking story when clients ask what moved.

You will lead technical SEO, keyword strategy, on-page optimization with writers and AI, manage local and multi-location SEO, and deliver GA4 and Search Console reporting, coordinating with clients on