Senior Google Ads Media Buyer Demand Gen & Display Remote

Ad-Lab; South Africa; Remote; ZAR 997,000 - 1,995,000; Full time

Job summary

Clickbait Agency is a performance-driven Google Ads agency working with 8- and 9-figure ecommerce brands. We seek a seasoned Google Ads Media Buyer with strong Demand Gen and Display experience to drive cold traffic at scale.

This fully remote role requires managing six-figure monthly ad spend and collaborating closely with creative strategists to optimize funnels. You will work on advertorials, listicles, and comparison pages, ensuring ad-to-page congruency across multiple angles and landing

Qualifications

• 3+ years of hands-on Google Ads media buying experience.
• Extensive experience running Demand Gen and/or Display campaigns with static creative.
• Proven experience driving cold traffic to direct-response funnels (advertorials, listicles, comparison / pre-sell pages).
• Demonstrated experience running multiple angles into matching landing pages for congruency.
• Proven experience managing $100,000+ USD per month on a single ecommerce account.
• Strong understanding of attribution, conversion tracking, and performance analysis.
• Track record of scaling cold traffic profitably.
• Comfortable making decisions based on data rather than assumptions.
• Strong analytical and problem-solving skills.
• Ability to work independently in a remote environment.
• Excellent communication and organizational skills.

Responsibilities

• Build, manage, and scale Google Demand Gen and Display campaigns for ecommerce brands.
• Drive cold traffic profitably while maintaining target CPA, ROAS, or MER.
• Run multiple creative angles into matching advertorials, listicles, and comparison pages, maintaining tight ad-to-page congruency.
• Develop and execute static ad testing plans in close collaboration with creative strategists.
• Scale winning angle-to-funnel combinations while protecting efficiency.
• Analyze campaign and funnel performance and identify opportunities for growth.
• Launch and manage A/B tests across angles, audiences, static creatives, bidding strategies, and landing pages.
• Monitor account health, pacing, and budget allocation.
• Build reports and communicate insights to internal team members.
• Identify performance bottlenecks across the full ad-and-funnel journey and develop solutions.
• Stay current with Google Ads platform updates, automation features, and best practices.
• Contribute to improving internal media buying systems and processes.

Skills

Google Ads

Demand Gen

Display advertising

Data analysis

Remote work

Tools

Triple Whale

Northbeam

Hyros

Analytics platforms

Job description

Clickbait Agency is a performance-driven Google Ads agency working with 8- and 9-figure ecommerce brands. We seek a seasoned Google Ads Media Buyer with strong Demand Gen and Display experience to drive cold traffic at scale.

This fully remote role requires managing six-figure monthly ad spend and collaborating closely with creative strategists to optimize funnels. You will work on advertorials, listicles, and comparison pages, ensuring ad-to-page congruency across multiple angles and landing