Remote Google Ads Growth Strategist — Full-Funnel Ownership

Sweat Pants Agency LLC; Cape Town; Remote; ZAR 420.000 - 560.000; Vollzeit

Zusammenfassung

Sweat Pants Agency is seeking an experienced Google Ads specialist to own end-to-end DTC accounts, handle direct client contact, and defend the strategic choices behind campaigns. You will audit and optimize feeds, tracking, and landing pages to maximize ROAS, with a strong emphasis on PMax and GA4 metrics.

You can work remotely with global clients, and you’ll be judged on output and results rather than hours.

Qualifikationen

• Hands-on Google Ads with real spend on DTC/eCommerce.
• Ability to manage end-to-end funnel and attribution.
• Strong ability to defend recommendations to clients.

Aufgaben

• Own a set of DTC accounts as strategist, buyer, and client contact.
• Own the client relationship; present results and plans.
• Audit before touching accounts: structure, keywords, negatives, bids, feed health, landing pages, conversions.
• Run brand and non-brand separately and report them distinctly.
• Know what PMax is doing and separate branded vs non-branded impact.
• Keep Google's automation under control and audit auto features.
• Own the feed: Merchant Center hygiene, titles, promotions.
• Own the tracking: GA4, GTM, Shopify goals, conversions.
• Diagnose bottlenecks and build solutions (landing pages, scripts, dashboards).
• Build the things the account needs; leverage AI.

Kenntnisse

Google Ads

PMax

GA4

DTC/EC

Tools

GA4

GTM

Shopify

Merchant Center

Jobbeschreibung

Sweat Pants Agency is seeking an experienced Google Ads specialist to own end-to-end DTC accounts, handle direct client contact, and defend the strategic choices behind campaigns. You will audit and optimize feeds, tracking, and landing pages to maximize ROAS, with a strong emphasis on PMax and GA4 metrics.

You can work remotely with global clients, and you’ll be judged on output and results rather than hours.