Remote Google Ads Strategist for B2B Growth & ROAS

Blacksmith Agency LLC; East London; Remote; ZAR 987,000 - 1,481,000; Full time

Job summary

Blacksmith Agency is a fully remote, AI-first digital agency seeking a Google Ads Specialist who will own paid media for a book of B2B and growing-brand clients. You will steer targeting, budgeting, roadmaps, and the narrative when clients ask why.

You are the strategic voice at the table and make the calls on campaign decisions. You will manage paid media across Google Ads, Meta, LinkedIn and Microsoft Ads, handle budget allocation, bidding, testing, and when to kill campaigns, ensure robust

Qualifications

• 3+ years hands-on in Google Ads and Meta
• A track record of moving ROAS, CPA or pipeline numbers
• Agency experience across several clients at once
• Clear spoken English with US clients on live calls

Responsibilities

• Own paid media across Google Ads, Meta, LinkedIn and Microsoft Ads for client accounts
• Manage budget allocation, bidding, targeting and testing
• Ensure accurate conversion tracking with GA4, tag manager and platform pixels
• Develop 90 day and quarterly roadmaps for each client and explain numbers on calls
• Drive account growth through retention, upsell and long-term relationships

Skills

Google Ads

Meta Ads

ROAS optimization

Agency experience

Job description

Blacksmith Agency is a fully remote, AI-first digital agency seeking a Google Ads Specialist who will own paid media for a book of B2B and growing-brand clients. You will steer targeting, budgeting, roadmaps, and the narrative when clients ask why.

You are the strategic voice at the table and make the calls on campaign decisions. You will manage paid media across Google Ads, Meta, LinkedIn and Microsoft Ads, handle budget allocation, bidding, testing, and when to kill campaigns, ensure robust