Senior Google Ads Growth Architect (Remote)

Sweat-Pants-Agency; Johannesburg; Remote; ZAR 1,450,000 - 2,417,000; Full time

Job summary

Sweat Pants Agency is seeking a fully remote Google Ads strategist for DTC/eCommerce brands. You will own a set of accounts end to end, speak directly with clients, present results and plans, and defend decisions.

You will audit accounts before touching them and own the funnel from feed to conversion tracking. You will manage brand and non-brand campaigns, optimize PMax, GA4, GTM, and Merchant Center, and ship landing pages and tests.

Qualifications

• Hands on Google Ads with meaningful spend on DTC/eCommerce; show CPA/ROAS results.
• Fluent across the full stack: Search, Shopping, PMax, YouTube, GA4, GTM; knowledge of Merchant Center.

Responsibilities

• Own a set of DTC accounts as strategist, buyer, and client contact.
• Audit overhauls before touching accounts; present Loom walkthroughs to client.
• Run brand and non-brand campaigns as separate entities; report separately.

Skills

Google Ads management

DTC & eCommerce

Client communication

Attribution & NC-CPA/NC-ROAS

AI tooling (Claude)

Landing page optimization

Tools

Google Ads

GA4

GTM

Merchant Center

Shopify

Job description

Sweat Pants Agency is seeking a fully remote Google Ads strategist for DTC/eCommerce brands. You will own a set of accounts end to end, speak directly with clients, present results and plans, and defend decisions.

You will audit accounts before touching them and own the funnel from feed to conversion tracking. You will manage brand and non-brand campaigns, optimize PMax, GA4, GTM, and Merchant Center, and ship landing pages and tests.