Senior E-commerce Content Strategist

Placements24; Centurion; Hybrid; ZAR 650,000 - 950,000; Full time

Benefits offered by this job

Competitive salary

Remote work flexibility

Professional development allowance

Role shaping content strategy

Job summary

Placements24 is seeking an experienced Senior E-commerce Content Strategist to lead content initiatives that drive online sales and brand loyalty. This fully remote role lets you contribute from anywhere while shaping our client's digital narrative.

You will develop a content roadmap, oversee product descriptions, blog posts, emails, and social updates, and guide a remote team of writers and editors to deliver compelling content that aligns with brand guidelines and SEO best practices.

Qualifications

• 5+ years of experience in content strategy, content marketing, or copywriting with a strong e-commerce focus.
• Proven track record of developing and implementing content strategies that drive measurable business results.
• Excellent writing, editing, and communication skills with brand consistency.

Responsibilities

• Develop and manage a comprehensive content strategy for multiple e-commerce platforms focusing on SEO, engagement, and conversion.
• Oversee creation of product descriptions, blog posts, website copy, emails, and social media updates.
• Conduct keyword research and gap analysis to identify opportunities for new content creation and optimization.
• Collaborate with marketing, design, and product teams to ensure content aligns with brand guidelines and objectives.
• Analyze content performance and provide insights for continuous improvement.
• Lead a remote team of content creators, editors, and freelancers to ensure timely delivery of quality content.

Skills

Content strategy

Content marketing

SEO

Team leadership

Remote collaboration

Tools

CMS

DAM tools

Job description

About the Role

Our client is seeking an experienced and innovative Senior E-commerce Content Strategist to lead the development and execution of compelling content initiatives that drive online sales and brand loyalty. This is a fully remote position, empowering you to contribute from anywhere while shaping our client's digital narrative. You will be responsible for crafting and overseeing a content roadmap that resonates with target audiences, enhances user experience, and supports our e-commerce platforms' growth. This strategic role requires a deep understanding of content marketing, SEO, user journeys, and the e-commerce landscape to create impactful and persuasive content across all digital touchpoints. We are looking for a visionary leader who can translate business objectives into engaging content experiences.

Key Responsibilities

• Develop and manage a comprehensive content strategy for multiple e-commerce platforms, focusing on SEO, user engagement, and conversion optimization.
• Oversee the creation of high-quality content, including product descriptions, blog posts, website copy, email newsletters, and social media updates.
• Conduct keyword research and content gap analysis to identify opportunities for new content creation and optimization.
• Collaborate with marketing, design, and product teams to ensure content is aligned with brand guidelines, campaign objectives, and user needs.
• Analyze content performance using analytics tools, providing insights and recommendations for continuous improvement and strategic adjustments.
• Manage a team of content creators, editors, and freelancers, ensuring timely delivery of exceptional content.

Requirements

• 5+ years of experience in content strategy, content marketing, or copywriting, with a significant focus on e-commerce.
• Proven track record of developing and implementing successful content strategies that drive measurable business results.
• Expertise in SEO best practices, keyword research, and content optimization techniques.
• Strong understanding of content management systems (CMS) and digital asset management (DAM) tools.
• Excellent writing, editing, and communication skills, with a keen eye for detail and brand consistency.
• Demonstrated leadership experience and the ability to manage creative teams in a remote setting.

Benefits

• Highly competitive salary and comprehensive benefits package.
• Full remote work flexibility, enabling a healthy work-life integration.
• Generous allowance for professional development and ongoing training.
• Opportunity to shape the content strategy for a leading e-commerce brand.
• A collaborative and supportive remote work culture that fosters creativity and innovation.