Senior Digital Marketing Lead – Arts & Entertainment (Hybrid)

Placements24; Pietermaritzburg; Hybrid; ZAR 600,000 - 900,000; Full time

Benefits offered by this job

Health and wellness

Professional development

Generous leave

Hybrid work options

Impactful projects

Job summary

Placements24 seeks a Senior Digital Marketing Specialist to join a dynamic entertainment-focused team in Pietermaritzburg. Drive innovative digital campaigns to boost brand visibility, engage audiences, and meet business goals within the arts sector.

The successful candidate will have 5+ years in digital marketing, strong SEM/SEO, content strategy, and analytics, with budget management experience. This role offers a potential hybrid work arrangement and growth in a vibrant cultural scene.

Qualifications

• Bachelor's degree in Marketing, Communications, Business Administration, or a related field.
• Minimum of 5 years of progressive experience in digital marketing, preferably within the arts and entertainment industry.
• Proven experience in SEM, SEO, social media marketing, email marketing, and content strategy.
• Proficiency in using digital marketing tools and platforms such as Google Analytics, Google Ads, Facebook Ads Manager, email marketing software (e.g., Mailchimp, HubSpot), and social media management tools.
• Strong analytical skills with the ability to interpret data, generate insights, and make data-driven decisions.
• Excellent written and verbal communication skills, with a keen eye for detail.
• Creative thinking and problem-solving abilities.
• Experience in managing budgets and reporting on campaign performance.
• A passion for the arts and entertainment sector is highly desirable.
• Familiarity with the Pietermaritzburg cultural landscape is a plus.

Responsibilities

• Develop and implement digital marketing strategies across platforms.
• Manage and optimize paid campaigns (Google Ads, social ads) for ROI.
• Analyze performance data; generate reports and recommendations.
• Create engaging content for digital channels; ensure brand consistency.
• Conduct market research and competitive analysis in arts/entertainment.
• Manage the company’s social media presence and drive traffic.
• Collaborate with design and content teams on assets.
• Stay updated on digital marketing best practices and tools.
• Monitor and manage the marketing budget.
• Coordinate with external agencies or vendors as needed.

Skills

Digital marketing

SEM

SEO

Social media

Email marketing

Content strategy

Analytics

Budget management

Campaign optimization

Education

Bachelor's degree in Marketing

Bachelor's degree in Communications

Bachelor's degree in Business Administration

Tools

Google Analytics

Google Ads

Facebook Ads Manager

Mailchimp

HubSpot

Social media tools

Job description

Placements24 seeks a Senior Digital Marketing Specialist to join a dynamic entertainment-focused team in Pietermaritzburg. Drive innovative digital campaigns to boost brand visibility, engage audiences, and meet business goals within the arts sector.

The successful candidate will have 5+ years in digital marketing, strong SEM/SEO, content strategy, and analytics, with budget management experience. This role offers a potential hybrid work arrangement and growth in a vibrant cultural scene.