Senior Copywriter: SEO, AI Tools, Global Campaigns

Ad Talent; Johannesburg; On-site; ZAR 300,000 - 420,000; Full time

Job summary

Ad Talent is seeking an experienced Copywriter with 4+ years’ experience to join our dynamic team. You will craft compelling web copy, blogs, and marketing materials for diverse clients, ensuring SEO-friendly content and brand consistency.

Working with account managers and designers, you’ll manage multiple projects, meet tight deadlines, and leverage AI tools to accelerate ideation and output while maintaining a high standard of English writing.

Qualifications

• Bachelor’s degree or equivalent in Journalism, English, Communications or related field.
• 4+ years’ professional copywriting experience.
• Agency or in-house creative experience preferred.
• Strong portfolio demonstrating a range of copywriting.
• Exceptional English writing, spelling, grammar and proofreading skills.
• Strong understanding of SEO and conversion-focused copywriting.
• Proven experience using AI tools.
• Ability to manage multiple projects and tight deadlines.
• Excellent communication and collaboration skills.
• Strong understanding of brand voice and style guidelines.
• Native English speaker is essential.

Responsibilities

• Interpret and manage copy briefs
• Write and edit copy for websites, social media, email, paid media, brochures.
• Develop SEO-friendly, engaging and conversion-focused web copy, blogs and landing pages
• Optimise on-page SEO elements including meta titles, descriptions, headers and internal links
• Use AI tools to support content creation, ideation and efficiency
• Collaborate with account managers, designers and creative teams from concept through to delivery
• Present copy concepts and final work internally and to clients when required
• Research target audiences, brands and industry trends
• Revise content based on feedback while maintaining brand voice and consistency

Skills

Copywriting

SEO

AI-assisted writing

Team collaboration

Education

Bachelor’s degree in Journalism/English/Communications

Tools

AI tools

Job description

Ad Talent is seeking an experienced Copywriter with 4+ years’ experience to join our dynamic team. You will craft compelling web copy, blogs, and marketing materials for diverse clients, ensuring SEO-friendly content and brand consistency.

Working with account managers and designers, you’ll manage multiple projects, meet tight deadlines, and leverage AI tools to accelerate ideation and output while maintaining a high standard of English writing.