Copywriter

Ad Talent; Johannesburg; On-site; ZAR 300,000 - 420,000; Full time

Job summary

Ad Talent is seeking an experienced Copywriter with 4+ years’ experience to join our dynamic team. You will craft compelling web copy, blogs, and marketing materials for diverse clients, ensuring SEO-friendly content and brand consistency.

Working with account managers and designers, you’ll manage multiple projects, meet tight deadlines, and leverage AI tools to accelerate ideation and output while maintaining a high standard of English writing.

Qualifications

• Bachelor’s degree or equivalent in Journalism, English, Communications or related field.
• 4+ years’ professional copywriting experience.
• Agency or in-house creative experience preferred.
• Strong portfolio demonstrating a range of copywriting.
• Exceptional English writing, spelling, grammar and proofreading skills.
• Strong understanding of SEO and conversion-focused copywriting.
• Proven experience using AI tools.
• Ability to manage multiple projects and tight deadlines.
• Excellent communication and collaboration skills.
• Strong understanding of brand voice and style guidelines.
• Native English speaker is essential.

Responsibilities

• Interpret and manage copy briefs
• Write and edit copy for websites, social media, email, paid media, brochures.
• Develop SEO-friendly, engaging and conversion-focused web copy, blogs and landing pages
• Optimise on-page SEO elements including meta titles, descriptions, headers and internal links
• Use AI tools to support content creation, ideation and efficiency
• Collaborate with account managers, designers and creative teams from concept through to delivery
• Present copy concepts and final work internally and to clients when required
• Research target audiences, brands and industry trends
• Revise content based on feedback while maintaining brand voice and consistency

Skills

Copywriting

SEO

AI-assisted writing

Team collaboration

Education

Bachelor’s degree in Journalism/English/Communications

Tools

AI tools

Job description

Who are we

We are a fast-growing global organisation operating across multiple international markets. Our culture is fast-paced, collaborative and commercially focused, with a strong emphasis on innovation, performance and measurable growth

Who are we looking for

We are looking for an experienced Copywriter with 4+ years’ professional experience, ideally within an agency or creative environment. You will have exceptional writing skills, a strong understanding of marketing communications, SEO and AI-driven tools, and the ability to work across multiple projects and tight deadlines

What will you do

Interpret and manage copy briefs

Write and edit copy for websites, social media, email, paid media, brochures and other marketing materials

Develop SEO-friendly, engaging and conversion-focused web copy, blogs and landing pages

Optimise on-page SEO elements including meta titles, descriptions, headers and internal links

Use AI tools to support content creation, ideation and efficiency

Collaborate with account managers, designers and creative teams from concept through to delivery

Present copy concepts and final work internally and to clients when required

Research target audiences, brands and industry trends

Revise content based on feedback while maintaining brand voice and consistency

What will you need

Bachelor’s degree or equivalent in Journalism, English, Communications or a related field

4+ years’ professional copywriting experience

Agency or in-house creative experience preferred

Strong portfolio demonstrating a range of copywriting

Exceptional English writing, spelling, grammar and proofreading skills

Strong understanding of SEO and conversion-focused copywriting

Proven experience using AI tools

Ability to manage multiple projects and tight deadlines

Excellent communication and collaboration skills

Strong understanding of brand voice and style guidelines

Native English speaker is essential