Copywriter

Ad Talent Africa; Johannesburg; On-site; ZAR 300,000 - 540,000; Full time

Job summary

Ad Talent Africa is seeking an experienced Copywriter to join our dynamic team. You will craft compelling, SEO-friendly copy for websites, social media, emails, and marketing materials, while maintaining brand voice across channels.

The ideal candidate has 4+ years in an agency or creative environment, exceptional English, and a proven portfolio. You’ll use AI tools to accelerate creation and collaborate with designers and account managers on multiple projects with tight deadlines.

Qualifications

• Content writer with 4+ years experience in agency or creative environments.
• Proven SEO-focused copywriting with strong English accuracy.
• Experience using AI content tools to speed production.
• Ability to manage multiple projects to tight deadlines.

Responsibilities

• Interpret and manage copy briefs.
• Write and edit copy for websites, social media, email, brochures.
• Develop SEO-friendly web copy, blogs and landing pages.
• Collaborate with account managers, designers and creatives.
• Present copy concepts internally and to clients.
• Research audiences, brands and trends.
• Revise content based on feedback while maintaining brand voice.

Skills

Copywriting

SEO knowledge

AI tools usage

Deadline management

Brand voice

English proficiency

Education

Bachelor’s degree or equivalent in Journalism/English

Tools

AI tools

SEO tools

Job description

Who are we

We are a fast-growing global organisation operating across multiple international markets. Our culture is fast-paced, collaborative and commercially focused, with a strong emphasis on innovation, performance and measurable growth

Who are we looking for

We are looking for an experienced Copywriter with 4+ years’ professional experience, ideally within an agency or creative environment. You will have exceptional writing skills, a strong understanding of marketing communications, SEO and AI-driven tools, and the ability to work across multiple projects and tight deadlines

What will you do

• Interpret and manage copy briefs

• Write and edit copy for websites, social media, email, paid media, brochures and other marketing materials

• Develop SEO-friendly, engaging and conversion-focused web copy, blogs and landing pages

• Optimise on-page SEO elements including meta titles, descriptions, headers and internal links

• Use AI tools to support content creation, ideation and efficiency

• Collaborate with account managers, designers and creative teams from concept through to delivery

• Present copy concepts and final work internally and to clients when required

• Research target audiences, brands and industry trends

• Revise content based on feedback while maintaining brand voice and consistency

What will you need

• Bachelor’s degree or equivalent in Journalism, English, Communications or a related field

• 4+ years’ professional copywriting experience

• Agency or in-house creative experience preferred

• Strong portfolio demonstrating a range of copywriting

• Exceptional English writing, spelling, grammar and proofreading skills

• Strong understanding of SEO and conversion-focused copywriting

• Proven experience using AI tools

• Ability to manage multiple projects and tight deadlines

• Excellent communication and collaboration skills

• Strong understanding of brand voice and style guidelines

• Native English speaker is essential