Senior Content Strategist - Hybrid, Data-Driven Growth

Placements24; Cape Town; Hybrid; ZAR 500,000 - 900,000; Full time

Benefits offered by this job

Hybrid work model

Competitive salary with incentives

Medical aid

Retirement fund contributions

Annual leave

Professional development

Job summary

Placements24 in Cape Town is seeking a Senior Content Strategist to lead the development and execution of data‑driven content programs that elevate the brand and drive engagement across digital channels.

You will collaborate with marketing, design, and product teams, manage external creators, and use SEO, analytics, and CMS tools to optimize performance. A strong writing background and 5+ years in content strategy are required.

Qualifications

• 5+ years in content strategy or related digital marketing.
• Proven success in developing measurable content strategies.
• Strong SEO and optimization knowledge.
• Experience with CMS and analytics tools such as Google Analytics.
• Excellent writing, editing and communication skills.
• Bachelor's degree in Marketing, Communications, Journalism, English or related field.

Responsibilities

• Develop and implement data-driven content strategies aligned with marketing goals.
• Oversee editorial calendar across website, blog, social, and email campaigns.
• Collaborate with marketing, design and product teams for consistent content.
• Analyze content performance and provide optimization recommendations.
• Manage external content creators and agencies to meet deadlines.
• Conduct keyword research and competitor analysis to identify opportunities.

Skills

Content strategy

SEO best practices

Writing & editing

Analytics

CMS experience

Communication

Education

Bachelor's degree

Tools

Google Analytics

CMS

Job description

Placements24 in Cape Town is seeking a Senior Content Strategist to lead the development and execution of data‑driven content programs that elevate the brand and drive engagement across digital channels.

You will collaborate with marketing, design, and product teams, manage external creators, and use SEO, analytics, and CMS tools to optimize performance. A strong writing background and 5+ years in content strategy are required.