Senior Content Strategist & Copywriter - SEO & Brand Storytelling

Placements24; Rustenburg; On-site; ZAR 600,000 - 900,000; Full time

Job summary

WhatJobs Direct in Rustenburg, North West, is seeking a Senior Content Strategist & Copywriter to lead content strategy and storytelling across website, blogs, social media, and CRM campaigns. You will translate complex information into persuasive content that supports brand voice and marketing goals.

You will collaborate with marketing, design, and product teams, perform SEO keyword research, manage content calendars, edit and refine copy, and mentor freelance writers.

Qualifications

• Minimum 5 years of experience in content strategy, copywriting, or related field.
• Proven ability to write clear, concise copy for diverse audiences.
• Strong understanding of SEO principles and keyword research tools.
• Experience developing content strategies for B2B or B2C markets.
• Proficient in CMS like WordPress and content analytics.
• Excellent editing and proofreading with meticulous attention to detail.
• Excellent communication and collaboration skills.
• Portfolio of published writing samples.

Responsibilities

• Develop and implement comprehensive content strategies aligned with marketing goals and brand voice.
• Create high-quality, engaging, and SEO-optimized content for various channels, including website pages, blog posts, social media, email campaigns, and press releases.
• Edit and proofread content to ensure accuracy, clarity, consistency, and adherence to brand guidelines.
• Conduct keyword research and implement SEO best practices to improve search engine rankings.
• Collaborate with marketing, design, and product teams to ensure content meets project objectives.
• Analyze content performance metrics and make data-driven recommendations for improvement.
• Manage content calendars and ensure timely delivery of all content assets.
• Develop and maintain a consistent brand voice and tone across all communications.
• Stay up-to-date with industry trends, competitor content, and emerging best practices in content marketing and SEO.
• Potentially manage freelance writers or content contributors.

Skills

Content strategy

Copywriting

SEO

Keyword research

WordPress

Analytics

Communication

Collaboration

Portfolio

Education

Bachelor's degree in English/Journalism/Marketing/Communications

Tools

WordPress CMS

Job description

WhatJobs Direct in Rustenburg, North West, is seeking a Senior Content Strategist & Copywriter to lead content strategy and storytelling across website, blogs, social media, and CRM campaigns. You will translate complex information into persuasive content that supports brand voice and marketing goals.

You will collaborate with marketing, design, and product teams, perform SEO keyword research, manage content calendars, edit and refine copy, and mentor freelance writers.