Senior Content & Brand Growth Lead

takealot.com; Wes-Kaap; On-site; ZAR 600,000 - 900,000; Full time

Job summary

takealot.com in Cape Town is seeking a Content Marketing Manager to own the content strategy, narrative and visual identity for TakealotMore and related brands. You will lead cross‑platform initiatives across Takealot, Mr D and TakealotMORE, blending strategic direction with hands‑on design oversight.

Reporting to the Group Head: Cross-Platform Customer Growth, you will manage a design team, drive AI‑assisted production, and map content to the customer journey while measuring growth metrics and

Qualifications

• 7+ years' experience in content, copywriting, brand or design leadership roles.
• Proven experience owning a brand's visual identity across multiple channels.
• Strong copywriting and content strategy background for multi-format content.

Responsibilities

• Own the overarching content marketing and narrative strategy, across TakealotMORE and ecosystem.
• Write and oversee copy for all channels, on and off platform, including CRM, email, social, onsite and UX copy.
• Manage content across off-platform channels, using editorials to position TakealotMORE in consumers' minds.
• Own and manage the content calendar with AI tools to assist scheduling and versioning.
• Build AI agents/tools to support content creation and production at scale.
• Map content to the customer journey (awareness to retention) across channels.

Skills

Content marketing

Copywriting

Brand leadership

Design leadership

Strategic thinking

Stakeholder management

AI tooling

Education

Bachelor's or Master's Degree preferable

Job description

takealot.com in Cape Town is seeking a Content Marketing Manager to own the content strategy, narrative and visual identity for TakealotMore and related brands. You will lead cross‑platform initiatives across Takealot, Mr D and TakealotMORE, blending strategic direction with hands‑on design oversight.

Reporting to the Group Head: Cross-Platform Customer Growth, you will manage a design team, drive AI‑assisted production, and map content to the customer journey while measuring growth metrics and