Senior Consumer Copywriter

Wild Dreams Hospitality; Gauteng; On-site; ZAR 300,000 - 520,000; Full time

Job summary

Wild Dreams Hospitality is seeking a seasoned writer with strong editorial instincts who can uncover compelling stories about people, places and conservation work. You will research, interview and shape narrative across the consumer journey, rather than just executing briefs.

The role focuses on high-quality, authentic storytelling with a clear brand voice, contributing across marketing, campaigns and editorial platforms.

Qualifications

• 5 to 8+ years of professional experience in copywriting, content, editorial or journalism.
• Proven track record writing for consumer-facing brands.
• Bachelor's degree in English, Journalism, Marketing or related field.
• Experience across digital, social, web, email/CRM and campaign communications.
• Exceptional instinct for language, narrative and storytelling detail.
• Curious with sharp observational and interviewing skills.
• Strong audience and commercial thinking balanced with editorial judgement.
• Clear, precise and adaptable across formats and platforms.
• Capable of both collaboration and independent work.

Responsibilities

• Write copy across brand, campaign, web, social, CRM, email and editorial channels.
• Research destinations, wildlife, communities and conservation work to shape stories.
• Conduct interviews; spend time in the field to source content.
• Guard brand voice, edit and refine copy produced by others.
• Translate briefs into messaging hierarchies, hooks and CTAs.
• Work with CRM, social and performance teams to test content using insights.
• Collaborate across marketing, creative, product, regional and operational teams.
• Contribute to editorial guidelines and messaging frameworks.

Skills

5-8+ years experience

Copywriting

Brand storytelling

Interviews

Editorial judgment

Multi-channel content

Independent worker

Collaboration

Education

Bachelor's degree in English/Journ/J Marketing

Job description

This role suits a writer with strong editorial instincts who is equally at home finding a story as writing one; someone who can turn real people, places and conservation work into beautifully crafted content across the full consumer journey. This is not a production role; it calls for someone who researches, interviews and shapes narrative rather than simply executing a brief.

Core Criteria:

• 5 to 8+ years' professional experience in copywriting, content, editorial or journalism
• Proven track record writing for consumer-facing brands
• Bachelor's degree in English, Journalism, Marketing or a related field
• Experience across multiple channels, including digital, social, web, email/CRM and campaign communications
• Exceptional instinct for language, narrative and storytelling detail
• Naturally curious, with sharp observational and interviewing skills
• Strong audience and commercial thinking, balanced with creative and editorial judgement
• Clear, precise and adaptable across formats and platforms
• Comfortable collaborating widely, but equally capable of working independently

Core Responsibilities:

• Write clear, distinctive copy across brand, campaign, web, social, CRM, email and editorial channels
• Research destinations, wildlife, communities and conservation work to find and shape original stories
• Conduct interviews with guides, camp teams and conservationists; spend time in the field to source authentic content
• Act as guardian of brand voice, tone and language; edit and refine copy produced by others
• Translate strategic briefs into messaging hierarchies, creative hooks and calls to action
• Work with CRM, social and performance teams to test and refine content using audience insight
• Collaborate across marketing, creative, product, regional and operational teams
• Contribute to editorial guidelines and messaging frameworks