Senior Copywriter

Placements24; East London; Hybrid; ZAR 420,000 - 520,000; Full time

Benefits offered by this job

Bonuses

Health insurance

Retirement plan

Career growth

Wellness program

Generous vacation

Job summary

Placements24 is seeking a Senior Copywriter in East London to craft persuasive, high-impact copy for a range of marketing materials and campaigns. You will shape brand voice and collaborate with designers, marketers, and product managers to ensure messaging aligns with strategy and drives engagement.

We value expert writing, editing, and SEO-focused content, with a portfolio that demonstrates versatility across channels. This role offers growth opportunities in a creative, supportive environment.

Qualifications

• Bachelor's degree in English, Marketing, Communications, Journalism, or related field.
• Minimum of 5 years of experience as a copywriter with a strong portfolio.
• Exceptional writing, editing, and proofreading skills.
• Ability to adapt writing style to different audiences and platforms.
• Understanding of marketing principles and translating features into benefits.
• Familiarity with SEO best practices and digital content creation.

Responsibilities

• Write clear, concise, and compelling copy for marketing channels (website, social, email, brochures, ads, press releases).
• Maintain a consistent brand voice and tone across all communications.
• Collaborate with designers, marketers, and PMs to execute integrated campaigns.
• Research audiences, product features, and trends to inform copy.
• Edit and proofread copy for accuracy, grammar, and style.
• Optimize content for SEO to boost online visibility and rankings.

Skills

Copywriting

Editing

SEO

Brand voice

Portfolio

Audience adaptation

Education

Bachelor's degree

Tools

SEO tools

Job description

About the Role

Our client is seeking a talented and persuasive Senior Copywriter to join their creative team based in East London. You will be responsible for crafting compelling and effective copy for a wide range of marketing materials, advertising campaigns, and digital content. This role requires a deep understanding of brand voice, audience engagement, and persuasive communication techniques. You will collaborate closely with designers, marketers, and product managers to ensure all written content is aligned with brand strategy and achieves its communication objectives, contributing to impactful campaigns and clear brand messaging within the East London creative community.

Key Responsibilities

• Write clear, concise, and compelling copy for various marketing channels, including website, social media, email campaigns, brochures, advertisements, and press releases.
• Develop and maintain a consistent brand voice and tone across all written communications.
• Collaborate with the creative team to conceptualize and execute integrated marketing campaigns.
• Conduct research to understand target audiences, product features, and industry trends to inform copy development.
• Edit and proofread copy to ensure accuracy, grammar, and style consistency.
• Optimize content for SEO to enhance online visibility and search engine rankings.

Requirements

• Bachelor's degree in English, Marketing, Communications, Journalism, or a related field.
• Minimum of 5 years of experience as a copywriter, with a strong portfolio showcasing diverse writing samples.
• Exceptional writing, editing, and proofreading skills.
• Proven ability to adapt writing style to different audiences and platforms.
• Understanding of marketing principles and the ability to translate product features into customer benefits.
• Familiarity with SEO best practices and digital content creation.

Benefits

• Competitive annual salary and performance-related bonuses.
• Comprehensive health insurance and retirement savings plan.
• Opportunities for professional growth and skill development.
• A creative and collaborative work environment in East London.
• Generous vacation policy and employee wellness programs.