Marketing Analytics Lead: Insights & Strategy

oldmutual

Cape Town

On-site

ZAR 1,200,000 - 1,800,000

Full time

4 days ago

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Job summary

Old Mutual in Cape Town is seeking a Senior Analytics Specialist to partner with Group Marketing, translating customer and campaign data into actionable insights that drive business outcomes. You will lead analytics projects end-to-end, from data sourcing to value realization, and collaborate with stakeholders across the organization to push proactive, predictive decision-making.

The role requires a Masters or honours in a relevant field, 8+ years of analytics experience, strong coding and

Qualifications

Honours or master's degree in statistics, commerce or maths.
8+ years of technical or data analysis experience.
Analytics partnering or account management experience with cross-team relationships.
Strong coding experience (SQL, Alteryx, Python).
Dashboarding and visualization experience (Tableau, Power BI).
Clear communication of complex ideas.

Responsibilities

Partner with Group Marketing to derive commercial value through analytics projects.
Translate business needs into analytics deliveries and measure impact.
Maintain dashboards and analytics solutions supporting business processes.
Develop measurement frameworks to quantify marketing performance and business impact.
Communicate results to senior stakeholders and influence decision making.
Drive adoption of advanced analytics, AI, and automation to improve outcomes.
Create and maintain an analytics road map with stakeholders.