Senior Analytics & CDP Architect

VML Enterprise Solutions; Cape Town; On-site; ZAR 850,000 - 1,150,000; Full time

Job summary

VML Enterprise Solutions in Cape Town, South Africa, seeks a Senior Analytics Implementation Specialist to lead enterprise analytics and CDP deployments across web and mobile platforms. You will work with Rudderstack, Amplitude, GA4, and Adobe analytics, shaping data architectures, event schemas, and privacy-centric tracking.

You will design robust server-side tracking, integrate with data destinations, and enable AI/ML-driven segmentation and reporting while ensuring data governance and

Qualifications

• 5+ years in web, app, and product analytics implementation and digital marketing.
• Strong client-facing skills and ability to consult on complex data challenges.
• Exposure to enterprise-level environments and privacy regulations (GDPR, CCPA).
• Experience with GA4, Adobe Analytics, Amplitude; knowledge of GTM and server-side tracking.

Responsibilities

• Lead enterprise-level analytics and CDP tool implementations, gathering requirements and designing event schemas.
• Design data collection architectures for real-time data feeding ML and AI applications.
• Develop and maintain dashboards and reports; collaborate with internal teams and clients.
• Provide training and thought leadership on analytics best practices and CDP usage.
• Ensure data governance, privacy compliance, and data quality across solutions.
• Stay current with AI/ML trends in analytics and advise on innovative data solutions.
• Document implementations, data dictionaries, and QA tests for tracking solutions.
• Communicate complex concepts clearly to technical and non-technical stakeholders.

Skills

Client-facing skills

GA4

Adobe Analytics

Amplitude

GTM

Rudderstack

Python (basic)

SQL

Tools

Google Tag Manager Server-Side

Adobe Experience Platform

BigQuery

Tableau

Power BI

Looker Studio

Snowflake

Job description

VML Enterprise Solutions in Cape Town, South Africa, seeks a Senior Analytics Implementation Specialist to lead enterprise analytics and CDP deployments across web and mobile platforms. You will work with Rudderstack, Amplitude, GA4, and Adobe analytics, shaping data architectures, event schemas, and privacy-centric tracking.

You will design robust server-side tracking, integrate with data destinations, and enable AI/ML-driven segmentation and reporting while ensuring data governance and