Search Engine Marketing Manager (Remote, East London)

Blacksmith Agency; East London; Remote; ZAR 1,321,000 - 1,817,000; Full time

Job summary

Blacksmith Agency is seeking a Search Engine Marketing Manager to own paid media for a portfolio of B2B and growing-brand clients. You will shape the targeting, budget calls, roadmap and client narrative on why decisions are made.

As the strategic voice at the table, you will manage campaigns across Google Ads, Meta, LinkedIn and Microsoft Ads, handle attribution, and present 90-day roadmaps with results on calls. This is a fully remote role with global clients.

Qualifications

• 3+ years hands-on in Google Ads and Meta.
• Proven ROAS/CPA or pipeline improvement.
• Agency experience across multiple clients.
• Clear spoken English with US clients on live calls.

Responsibilities

• Own paid media across Google Ads, Meta, LinkedIn and Microsoft Ads.
• Budget allocation, bidding, targeting and testing; know when to kill a campaign.
• Conversion tracking and attribution with GA4, Tag Manager and platform pixels.
• Develop 90-day and quarterly roadmaps for each client; explain numbers on calls.
• Drive account growth: retention, upsell and long-term relationships.

Skills

Google Ads

Meta Ads

Agency experience

English on client calls

Job description

Blacksmith Agency

• Remote (USA, Canada, Latin America or South Africa)

• Marketing
• Full time
• Remote (USA, Canada, Latin America or South Africa)

Paid media only. SEO is a separate seat with its own strategist, so you are never split across both.

About The Role

Blacksmith Agency is an AI-first digital agency. As Search Engine Marketing Manager you own paid media for a book of B2B and growing-brand clients: the targeting, the budget calls, the roadmap and the narrative when the client asks why. You are the strategic voice at the table, and you make the calls.

What You Will Own

• Paid media across Google Ads, Meta, LinkedIn and Microsoft Ads for your accounts.
• Budget allocation, bidding, targeting and creative testing, and when to kill a campaign.
• Conversion tracking and attribution you can trust: GA4, tag manager and platform pixels.
• The 90 day and quarterly roadmap for each client, and the story behind the numbers on the call.
• Account growth: retention, upsell and the long-term relationship.

What You Bring

• 3+ years hands-on in Google Ads and Meta: you have built, run and optimized the campaigns yourself.
• A record of moving ROAS, CPA or pipeline numbers you can walk us through.
• Agency experience across several clients at once.
• Clear spoken English with US clients on live calls.