Search Engine Marketing Manager (Remote, Bloemfontein)

Blacksmith Agency; Bloemfontein; Remote; ZAR 1,156,000 - 1,817,000; Full time

Job summary

Blacksmith Agency is seeking a Marketing SEM Manager to own paid media for a portfolio of B2B and growing-brand clients. You will steer targeting, budget calls, roadmap and client storytelling in calls with stakeholders.

With 3+ years in Google Ads and Meta, you will optimize campaigns, demonstrate ROAS/CPA improvements, and manage relationships across multiple accounts in a remote, international setup.

Qualifications

• 3+ years hands-on in Google Ads and Meta campaigns and optimization.
• Proven ROAS/CPA improvement track record for multiple clients.
• Agency experience across several clients simultaneously.
• Clear spoken English with US clients on live calls.

Responsibilities

• Own paid media for Google Ads, Meta, LinkedIn and Microsoft Ads.
• Handle budget allocation, bidding, targeting and testing.
• Set conversion tracking and attribution using GA4, GTM and pixels.
• Develop 90-day and quarterly client roadmaps with narrative.
• Drive account growth through retention and upsell strategies.

Skills

Paid media management

Google Ads

Meta Ads

LinkedIn Ads

Client communication

Tools

Google Ads platform

Meta Ads Manager

GA4 & Tag Manager

Microsoft Advertising

Job description

Blacksmith Agency

• Remote (USA, Canada, Latin America or South Africa)

• Marketing
• Full time
• Remote (USA, Canada, Latin America or South Africa)

Paid media only. SEO is a separate seat with its own strategist, so you are never split across both.

About The Role

Blacksmith Agency is an AI-first digital agency. As Search Engine Marketing Manager you own paid media for a book of B2B and growing-brand clients: the targeting, the budget calls, the roadmap and the narrative when the client asks why. You are the strategic voice at the table, and you make the calls.

What You Will Own

• Paid media across Google Ads, Meta, LinkedIn and Microsoft Ads for your accounts.
• Budget allocation, bidding, targeting and creative testing, and when to kill a campaign.
• Conversion tracking and attribution you can trust: GA4, tag manager and platform pixels.
• The 90 day and quarterly roadmap for each client, and the story behind the numbers on the call.
• Account growth: retention, upsell and the long-term relationship.

What You Bring

• 3+ years hands-on in Google Ads and Meta: you have built, run and optimized the campaigns yourself.
• A record of moving ROAS, CPA or pipeline numbers you can walk us through.
• Agency experience across several clients at once.
• Clear spoken English with US clients on live calls.