Search Engine Marketing Manager (Remote, Cape Town)

Blacksmith Agency; Cape Town; A distancia; ZAR 1.150.000 - 1.807.000; Jornada completa

Descripción de la vacante

Blacksmith Agency is seeking a Search Engine Marketing Manager to own paid media for a portfolio of B2B and growing-brand clients. You will shape the roadmap, set budgets, and articulate the narrative behind performance during client calls.

You will manage Google Ads, Meta, LinkedIn and Microsoft Ads, optimize campaigns, and drive growth through retention and upsell. The role is fully remote with US/Canada/South Africa coverage.

Formación

• 3+ years hands-on in paid search and social ads, delivering performance improvements.

Responsabilidades

• Own paid media across Google Ads, Meta, LinkedIn and Microsoft Ads for client accounts.
• Handle budget allocation, bidding, targeting, and creative testing.
• Implement and trust conversion tracking with GA4, tag manager and platform pixels.
• Develop 90-day and quarterly roadmaps for each client and explain performance on calls.
• Drive account growth through retention, upsell and long-term relationships.

Conocimientos

ROAS optimization

English communication

Agency experience

Herramientas

Google Ads

Meta Ads

LinkedIn Ads

Microsoft Ads

Descripción del empleo

Blacksmith Agency

• Marketing
• Full time
• Remote (Canada, South Africa or USA)

Paid media only. SEO is a separate seat with its own strategist, so you are never split across both.

About The Role

Blacksmith Agency is an AI-first digital agency. As Search Engine Marketing Manager you own paid media for a book of B2B and growing-brand clients: the targeting, the budget calls, the roadmap and the narrative when the client asks why. You are the strategic voice at the table, and you make the calls.

What You Will Own

• Paid media across Google Ads, Meta, LinkedIn and Microsoft Ads for your accounts.
• Budget allocation, bidding, targeting and creative testing, and when to kill a campaign.
• Conversion tracking and attribution you can trust: GA4, tag manager and platform pixels.
• The 90 day and quarterly roadmap for each client, and the story behind the numbers on the call.
• Account growth: retention, upsell and the long-term relationship.

What You Bring

• 3+ years hands-on in Google Ads and Meta: you have built, run and optimized the campaigns yourself.
• A record of moving ROAS, CPA or pipeline numbers you can walk us through.
• Agency experience across several clients at once.
• Clear spoken English with US clients on live calls.