Sales Representative

Country Bird Holdings; Potchefstroom; On-site; ZAR 350,000 - 550,000; Full time

Job summary

CBH Limited is seeking a Field Sales Technical Advisor to provide expert on-farm support and drive product adoption for customer farms in the Potchefstroom area. The role involves gathering production data, interpreting results, and communicating outcomes to customers and internal teams.

The position requires agricultural qualifications, 3+ years in sales/technical roles, SACNASP registration, a valid driver''s license, and strong CRM/MS Office skills. Travel to farms will be regular.

Qualifications

• BSc Agriculture, B Animal Science, National Diploma in Animal Production or equivalent qualification.
• Minimum of 3 years' sales and technical experience.
• SACNASP registration.
• Valid driver''s licence.
• Proficiency in Microsoft Office Suite.
• Administration and record-keeping skills.
• Experience working with CRM systems.

Responsibilities

• Provide continuous on-farm technical advice and support through regular farm visits.
• Arrange customer visits with technical support team.
• Gather production information from farms to prove product performance.
• Evaluate product performance and feeding programs.
• Investigate and document all claims and ensure administrative tasks are completed.
• Assist technical department with data interpretation.
• Attend Farmers' days and information sessions to provide product information.
• Provide feedback and sales reports.
• Manage client accounts and maintain ongoing customer engagement across platforms (WhatsApp, Email, etc.).
• Evaluate raw materials/final products and interpret laboratory results.
• Attend Sales meetings and contribute to product development, repositioning, and improvements.
• Monitor market trends and opportunities; identify new clients and targets.
• Report on debtors and accounts in arrears; feed data to finance.

Skills

Sales and technical experience

CRM systems

Administration and record-keeping

Microsoft Office

Verbal and written communication

Customer relationship management

Planning and organisational

Independent and team work

Technical sales and advisory

Education

BSc Agriculture

B Animal Science

National Diploma in Animal Production

Tools

CRM systems (Skynamo)

Microsoft Office Suite

Job description

To provide expert and technical support to the farmer (customer), regarding the quality of feed that is produced by the Feed Milling operations, with a specific emphasis on system implementation, monitoring the quality and the successful investigation and settlement of all customer complaints.

• BSc Agriculture, B Animal Science, National Diploma in Animal Production, or an equivalent qualification
• Minimum of 3 years' sales and technical experience
• SACNASP registration
• Valid driver's licence
• Proficiency in Microsoft Office Suite
• Administration and record-keeping skills
• Experience working with CRM systems

Knowledge

• Sound knowledge of the Fertilizers, Farm Feeds, Agricultural Remedies and Stock Remedies Act, 1947 (Act 36 of 1947)
• Understanding of agricultural products, livestock production, and animal nutrition

Competencies

• Dynamic and self-motivated
• Strong analytical and problem-solving skills
• Computer literacy
• Excellent verbal and written communication skills
• Customer relationship management skills
• Planning and organisational skills
• Ability to work independently and as part of a team
• Technical sales and advisory skills

Duties and Responsibilities

• Ensure continuous on-farm technical advice and support to customers through regular farm visits.
• Arrange customer visits with technical support team.
• Gather production information from farms to use as proof of product performance.
• Evaluate the performance of products and feeding programs.
• Do product performance benchmarking thorough identify the strong and weak points of the opposition products
• Ensure all claims are correctly investigated, all administrative tasks are done correctly.
• Assist the technical department with performance data and the interpretation of the data
• Attend to Farmers days and other information sessions to provide product information.
• Giving feedback and sales reports
• Ensure the effective management of client accounts
• Ongoing customer engagement and communication across various platforms, such as WhatsApp, Email and other electronic platforms.
• Evaluation of raw materials/ final products and interpretation of laboratory results.
• Attend Sales meetings, give feedback on product performance, new product development, re-positioning, and improvement of existing products.
• Manage the pricing and volumes of the product range.
• Identify new opportunities by evaluating the market and new opportunities with regards to trends and prices.
• Give feedback on problems (solved and unsolved) as well as claims.
• Monitor market trends and developments.
• Identify potential clients, support existing clients and ensure overall achievement of sales targets.
• Monthly liaison with Customers which accounts are in arears
• Monthly feedback to the financial department with regards to Debtors that are in arears
• Daily feedback on CRM (Skynamo)
• Weekly Feedback report
• Weekly Data analysis, interpretation
• Farm visit report after each client visit
• Internal Sales and Technical workshops and or training
• Further studies are encouraged, although not expected
• External Sales and Technical workshops and or training