Sales Representative - Potchefstroom (Animal Feed)

Agrijob; Potchefstroom; On-site; ZAR 480,000 - 720,000; Full time

Job summary

NUTRI Feeds in Potchefstroom seeks an experienced Sales and Technical Advisor to deliver on-farm technical support, monitor feed quality, and settle customer complaints. The role includes farm visits, data interpretation, and collaboration with the technical and sales teams.

You will evaluate product performance, engage with farmers, provide product information, and help manage accounts and market feedback. A SACNASP registration and relevant qualifications are required.

Qualifications

• Minimum 3 years sales and technical experience.
• SACNASP registration.
• Valid driver''s licence.
• Proficiency in Microsoft Office Suite.
• Experience with CRM systems.

Responsibilities

• Provide on-farm technical support and regular farm visits.
• Gather production information from farms as proof of product performance.
• Evaluate product performance and feeding programs.
• Attend farmers days and information sessions to provide product information.
• Manage client accounts and monthly debtors feedback.

Skills

Sales experience

Technical advisory

Analytical skills

Communication skills

Education

BSc Agriculture

National Diploma in Animal Production

SACNASP registration

Tools

CRM systems

MS Office

Job description

NUTRI Feeds is one of the leaders in the manufacturing of animal feed in South Africa. We are also a world player and the first choice in animal feeds for pigs, sheep, poultry, dairy, and beef cattle. The following position exists in our division in Potchefstroom.

Position Overview:

To provide expert and technical support to the farmer (customer), regarding the quality of feed that is produced by the Feed Milling operations, with a specific emphasis on system implementation, monitoring the quality and the successful investigation and settlement of all customer complaints.

Key performance areas (Duties and Responsibilities):

• Ensure continuous on-farm technical advice and support to customers through regular farm visits.
• Arrange customer visits with technical support team.
• Gather production information from farms to use as proof of product performance.
• Evaluate the performance of products and feeding programs.
• Do product performance benchmarking thorough identify the strong and weak points of the opposition products.
• Ensure all claims are correctly investigated, all administrative tasks are done correctly.
• Assist the technical department with performance data and the interpretation of the data
• Attend to Farmers days and other information sessions to provide product information.
• Giving feedback and sales reports
• Ensure the effective management of client accounts
• Ongoing customer engagement and communication across various platforms, such as WhatsApp, Email and other electronic platforms.
• Evaluation of raw materials/ final products and interpretation of laboratory results.
• Attend Sales meetings, give feedback on product performance, new product development, repositioning, and improvement of existing products.
• Manage the pricing and volumes of the product range.
• Identify new opportunities by evaluating the market and new opportunities with regards to trends and prices.
• Give feedback on problems (solved and unsolved) as well as claims.
• Monitor market trends and developments.
• Identify potential clients, support existing clients and ensure overall achievement of sales targets.
• Monthly liaison with Customers which accounts are in arears
• Monthly feedback to the financial department with regards to Debtors that are in arears
• Daily feedback on CRM (Skynamo)
• Weekly Feedback report
• Weekly Data analysis, interpretation
• Farm visit report after each client visit
• Internal Sales and Technical workshops and or training
• Further studies are encouraged, although not expected
• External Sales and Technical workshops and or training

Minimum requirements:

• BSc Agriculture, B Animal Science, National Diploma in Animal Production, or an equivalent qualification
• Minimum of 3 years' sales and technical experience
• SACNASP registration
• Valid driver's licence
• Proficiency in Microsoft Office Suite
• Administration and record-keeping skills
• Experience working with CRM systems

Knowledge:

• Sound knowledge of the Fertilizers, Farm Feeds, Agricultural Remedies and Stock Remedies Act, 1947 (Act 36 of 1947)
• Understanding of agricultural products, livestock production, and animal nutrition

Competencies:

• Dynamic and self-motivated
• Strong analytical and problem-solving skills
• Computer literacy
• Excellent verbal and written communication skills
• Customer relationship management skills
• Planning and organisational skills
• Ability to work independently and as part of a team
• Technical sales and advisory skills

Equity Statement:

We are an equal-opportunity employer.

Closing date:

10 November 2026

Please note: If you do not receive feedback within 14 days after the closing date of the advertisement, please consider your application unsuccessful.