Sales & Marketing Lead

Flair TM; Cape Town; Sur place; ZAR 700 000 - 1 000 000; Plein temps

Résumé du poste

Flair TM is seeking a skilled Sales & Marketing Manager to drive occupancy, manage lead generation, and oversee end-to-end admissions and portfolio onboarding across multiple student accommodation properties. The role demands strategic planning, cross-functional leadership and hands-on execution in a dynamic education environment.

Based in Stellenbosch, the role includes travel to residences, campuses and schools.

Qualifications

• Diploma or Bachelor's Degree in Sales, Marketing, Business Management, Communications or a related field.
• Minimum 5 years' relevant Sales and Marketing experience.
• Proven experience managing sales targets, marketing campaigns and performance reporting.
• Demonstrated ability to lead projects, workstreams or cross-functional teams.
• Strong experience in lead generation, sales pipeline management and conversion optimisation.
• Experience managing applications, admissions processes or customer conversion journeys.
• Proven ability to coordinate marketing agencies, suppliers and internal stakeholders.
• Strong numerical, analytical, presentation and written communication skills.
• Experience preparing sales reports, analysing performance and implementing corrective actions.
• Proficiency in Microsoft Office and relevant business systems.
• Valid driver's licence and willingness to travel between residences, campuses, schools, events and stakeholder locations as required.

Responsabilités

• Take responsibility for day-to-day sales delivery against approved occupancy, application and booking targets.
• Drive student accommodation occupancy and booking conversion performance.
• Monitor sales pipelines, student enquiries, applications, waiting lists, offers, bookings and cancellations.
• Ensure effective lead follow-up and enquiry management across sales, call-centre and residence teams.
• Identify underperforming sales channels, residences or stages of the conversion funnel.
• Implement corrective action plans to improve lead conversion and occupancy.
• Monitor available accommodation inventory and booking progress.
• Support engagement with students, parents, schools, tertiary institutions and bursary stakeholders.
• Translate commercial objectives into practical sales and marketing strategies.
• Plan and coordinate integrated marketing campaigns across digital, direct and on-campus channels.
• Drive qualified lead generation for student accommodation properties.
• Coordinate student recruitment campaigns, campus activations, school engagement and promotional events.
• Prepare marketing briefs, campaign messaging and promotional material requirements.
• Work with digital marketers, creative agencies, designers and external suppliers.
• Monitor marketing campaign performance, competitor activity and market trends.
• Evaluate campaign effectiveness and recommend improvements to lead quality and conversion.
• Ensure marketing communications and promotional material comply with approved brand standards.
• Coordinate the student enquiry, application, admissions and booking journey.
• Improve conversion rates from initial enquiry through to confirmed student check-in.
• Monitor application progress, waiting lists and booking turnaround times.
• Ensure prospective students and parents receive accurate and timely information.
• Identify barriers within the application and admissions process.
• Coordinate corrective actions to improve the student and parent experience.
• Maintain accurate lead, application and booking information.
• Support sales and marketing onboarding across student accommodation properties.
• Coordinate the transition of marketing assets, digital platforms and customer-facing communication channels.
• Ensure websites, social media accounts, online listings, application links and databases are accurate and operational.
• Coordinate marketing collateral, photography, content and brand material.
• Manage onboarding workstreams, deadlines, dependencies and action plans.
• Work closely with internal departments and external stakeholders to ensure smooth portfolio transitions.
• Identify operational risks and escalation potential delays.
• Develop and coordinate student intake readiness plans.
• Prepare sales teams, call centres and residence staff for peak student intake periods.
• Coordinate sales activations, showrooms, promotional material and student communication.
• Ensure accommodation pricing, product information and application processes are accurate.
• Prepare enquiry scripts, frequently asked questions and application guidance.
• Monitor service standards and resolve operational challenges affecting conversion.
• Ensure sales and marketing activities are aligned with intake timelines and occupancy objectives.
• Build and maintain effective relationships with internal and external stakeholders.
• Coordinate digital marketing agencies, creative suppliers and service providers.
• Work closely with residence management, operations, finance and admissions teams.
• Support relationships with schools, universities, tertiary institutions, students and parents.
• Monitor supplier deliverables, campaign deadlines and budget commitments.
• Ensure clear communication and accountability across multiple workstreams.
• Prepare accurate weekly and monthly sales and marketing performance reports.
• Track occupancy performance against approved targets.
• Monitor lead generation, application progress, booking conversions and campaign results.
• Analyse sales funnel performance and identify improvement opportunities.
• Prepare target-versus-actual reports and recommendations.
• Monitor marketing expenditure and approved budgets.
• Maintain accurate campaign records, approvals and performance trackers.
• Provide regular progress reports and recommendations to the Managing Director.

Connaissances

Sales & Marketing Leadership

Lead generation

CRM management

Campaign planning

Budget management

Stakeholder management

Data analysis

Formation

Diploma or Bachelor's Degree in Sales, Marketing, Business Management, Communications or a related field

Outils

Microsoft Office

CRM systems

Description du poste

Key Responsibilities

Sales Management, Occupancy & Revenue Performance

• Take responsibility for day-to-day sales delivery against approved occupancy, application and booking targets.
• Drive student accommodation occupancy and booking conversion performance.
• Monitor sales pipelines, student enquiries, applications, waiting lists, offers, bookings and cancellations.
• Ensure effective lead follow-up and enquiry management across sales, call-centre and residence teams.
• Identify underperforming sales channels, residences or stages of the conversion funnel.
• Implement corrective action plans to improve lead conversion and occupancy.
• Monitor available accommodation inventory and booking progress.
• Support engagement with students, parents, schools, tertiary institutions and bursary stakeholders.

Marketing Strategy, Digital Campaigns & Lead Generation

• Translate commercial objectives into practical sales and marketing strategies.
• Plan and coordinate integrated marketing campaigns across digital, direct and on-campus channels.
• Drive qualified lead generation for student accommodation properties.
• Coordinate student recruitment campaigns, campus activations, school engagement and promotional events.
• Prepare marketing briefs, campaign messaging and promotional material requirements.
• Work with digital marketers, creative agencies, designers and external suppliers.
• Monitor marketing campaign performance, competitor activity and market trends.
• Evaluate campaign effectiveness and recommend improvements to lead quality and conversion.
• Ensure marketing communications and promotional material comply with approved brand standards.

Student Admissions, Applications & Conversion Management

• Coordinate the student enquiry, application, admissions and booking journey.
• Improve conversion rates from initial enquiry through to confirmed student check-in.
• Monitor application progress, waiting lists and booking turnaround times.
• Ensure prospective students and parents receive accurate and timely information.
• Identify barriers within the application and admissions process.
• Coordinate corrective actions to improve the student and parent experience.
• Maintain accurate lead, application and booking information.

Portfolio Onboarding & Marketing Transition

• Support sales and marketing onboarding across student accommodation properties.
• Coordinate the transition of marketing assets, digital platforms and customer-facing communication channels.
• Ensure websites, social media accounts, online listings, application links and databases are accurate and operational.
• Coordinate marketing collateral, photography, content and brand material.
• Manage onboarding workstreams, deadlines, dependencies and action plans.
• Work closely with internal departments and external stakeholders to ensure smooth portfolio transitions.
• Identify operational risks and escalation potential delays.

Student Intake Planning & Sales Operations

• Develop and coordinate student intake readiness plans.
• Prepare sales teams, call centres and residence staff for peak student intake periods.
• Coordinate sales activations, showrooms, promotional material and student communication.
• Ensure accommodation pricing, product information and application processes are accurate.
• Prepare enquiry scripts, frequently asked questions and application guidance.
• Monitor service standards and resolve operational challenges affecting conversion.
• Ensure sales and marketing activities are aligned with intake timelines and occupancy objectives.

Stakeholder, Agency & Supplier Management

• Build and maintain effective relationships with internal and external stakeholders.
• Coordinate digital marketing agencies, creative suppliers and service providers.
• Work closely with residence management, operations, finance and admissions teams.
• Support relationships with schools, universities, tertiary institutions, students and parents.
• Monitor supplier deliverables, campaign deadlines and budget commitments.
• Ensure clear communication and accountability across multiple workstreams.

Sales Reporting, Marketing Analytics & Budget Management

• Prepare accurate weekly and monthly sales and marketing performance reports.
• Track occupancy performance against approved targets.
• Monitor lead generation, application progress, booking conversions and campaign results.
• Analyse sales funnel performance and identify improvement opportunities.
• Prepare target-versus-actual reports and recommendations.
• Monitor marketing expenditure and approved budgets.
• Maintain accurate campaign records, approvals and performance trackers.
• Provide regular progress reports and recommendations to the Managing Director.

Minimum Qualifications & Experience

To be considered for this opportunity, candidates should have:

• Diploma or Bachelor's Degree in Sales, Marketing, Business Management, Communications or a related field.
• Minimum 5 years' relevant Sales and Marketing experience.
• Proven experience managing sales targets, marketing campaigns and performance reporting.
• Demonstrated ability to lead projects, workstreams or cross-functional teams.
• Strong experience in lead generation, sales pipeline management and conversion optimisation.
• Experience managing applications, admissions processes or customer conversion journeys.
• Proven ability to coordinate marketing agencies, suppliers and internal stakeholders.
• Strong numerical, analytical, presentation and written communication skills.
• Experience preparing sales reports, analysing performance and implementing corrective actions.
• Proficiency in Microsoft Office and relevant business systems.
• Valid driver's licence and willingness to travel between residences, campuses, schools, events and stakeholder locations as required.

Highly Advantageous Experience

Experience in any of the following industries or functions will be particularly relevant:

• Student Accommodation Sales & Marketing
• Student Housing Occupancy Management
• Higher Education Marketing
• Student Recruitment & Admissions
• Education Sales
• Residential Property Marketing
• Hospitality Sales & Marketing
• Hotel Sales & Revenue Management
• Property Portfolio Marketing
• Digital Marketing & Lead Generation
• CRM & Sales Pipeline Management
• Portfolio Onboarding & Business Integration
• Call Centre & Enquiry Conversion Management
• Marketing Analytics & Campaign Performance

An understanding of the South African tertiary education, student funding and bursary environment would be advantageous.

Technical Skills & Competencies

The ideal candidate will demonstrate strong capabilities in: Sales Strategy | Marketing Strategy | Occupancy Management | Lead Generation | Sales Conversion | CRM Management | Digital Marketing | Campaign Management | Marketing Analytics | Sales Funnel Management | Student Recruitment | Admissions Coordination | Student Intake Planning | Stakeholder Management | Agency Management | Project Coordination | Budget Management | Performance Reporting | Business Development | Customer Experience | Portfolio Onboarding

You should be commercially focused, highly organised, analytical and confident managing several priorities simultaneously.

The ability to lead cross-functional teams, influence stakeholders and maintain accountability without direct line-management authority will be important.

Ideal Candidate Background

We would particularly welcome applications from candidates currently working as:

• Sales & Marketing Manager
• Sales & Marketing Lead
• Student Accommodation Sales Manager
• Student Housing Marketing Manager
• Occupancy Manager
• Student Recruitment Manager
• Admissions & Marketing Manager
• Higher Education Marketing Manager
• Regional Sales & Marketing Manager
• Property Sales & Marketing Manager
• Hospitality Sales & Marketing Manager
• Hotel Sales Manager
• Marketing Operations Manager
• Business Development & Marketing Manager
• Sales Conversion Manager

Why Consider This Opportunity?

• Take ownership of sales and marketing delivery within a dynamic student accommodation environment.
• Work directly with senior executive leadership.
• Drive measurable occupancy, lead generation and conversion results.
• Contribute to student accommodation portfolio onboarding and growth initiatives.
• Coordinate integrated sales and marketing campaigns across multiple channels.
• Work with diverse teams across sales, marketing, property operations and student services.
• Apply your commercial expertise in a growing and evolving sector.

Location & Contract Details

Stellenbosch, Western Cape

Fixed-Term Contract until 31 March 2027

The role requires flexibility and willingness to travel to other student accommodation properties, campuses and stakeholder locations when required.