Sales and Marketing manager

Accor; Bedford; On-site; ZAR 900,000 - 1,200,000; Full time

Job summary

Accor in Bedford, South Africa is seeking a dynamic Sales and Marketing Manager to lead revenue growth through integrated sales and marketing strategies. You will steer a talented team, drive market expansion, and build strong relationships with key clients and stakeholders.

The role combines strategic planning with hands-on execution, data-driven decision making, budget stewardship, and cross-functional collaboration to deliver measurable results and elevate brand presence across channels.

Qualifications

• Proven experience in sales and marketing management or similar leadership role within a corporate environment.
• Demonstrated expertise in developing and executing sales strategies that drive revenue growth.
• Strong proficiency with CRM systems and marketing automation tools.
• Solid understanding of digital marketing channels, social media marketing, and content strategy.
• Excellent analytical skills with the ability to interpret data, track metrics, and make data-driven decisions.
• Proven track record of building, leading, and motivating high-performing teams.
• Strong communication and presentation skills with the ability to influence stakeholders at all levels.
• Experience with budget management, financial forecasting, and resource allocation.
• Demonstrated ability to customize marketing approaches and sales tactics for different market segments.
• Project management experience with the ability to manage multiple initiatives simultaneously.
• Knowledge of competitive analysis and market research methodologies.
• Proficiency in Microsoft Office Suite and marketing analytics tools.
• Strong organizational skills and attention to detail.
• Customer-focused mindset with a commitment to delivering exceptional service and results.

Responsibilities

• Develop and execute comprehensive sales and marketing strategies aligned with organizational objectives and market opportunities.
• Lead, mentor, and manage the sales and marketing team, fostering a culture of excellence, accountability, and continuous improvement.
• Analyze market trends, competitor activity, and customer insights to identify growth opportunities and inform strategic decisions.
• Create and oversee multi-channel marketing campaigns that drive brand awareness, customer engagement, and lead generation.
• Establish and monitor KPIs and sales targets, ensuring team accountability and performance excellence.
• Manage marketing budgets and sales resources effectively, optimizing spend to maximize ROI.
• Build and maintain strong relationships with key clients and stakeholders, ensuring customer satisfaction and retention.
• Customize marketing messaging and sales approaches to address diverse customer segments and market needs.
• Collaborate with cross-functional teams to ensure seamless execution of marketing initiatives and sales campaigns.
• Conduct regular performance reviews and provide coaching to team members to support professional development and career growth.
• Prepare and present sales forecasts, market analysis reports, and performance reviews to senior management.
• Stay current with industry trends, digital marketing innovations, and emerging sales technologies.

Skills

Sales leadership

Strategic thinking

CRM systems

Digital marketing

Data analysis

Budget management

Team mentorship

Communication

Tools

Marketing automation tools

CRM platforms

Job description

We're looking for a dynamic and results-driven Sales and Marketing Manager to join our organization in Bedford, South Africa. In this pivotal role, you will lead our sales and marketing initiatives, driving revenue growth while building and nurturing strong customer relationships. The ideal candidate will combine strategic thinking with hands-on execution, leading a talented team to achieve ambitious business objectives and market expansion goals.

• Develop and execute comprehensive sales and marketing strategies aligned with organizational objectives and market opportunities
• Lead, mentor, and manage the sales and marketing team, fostering a culture of excellence, accountability, and continuous improvement
• Analyze market trends, competitor activity, and customer insights to identify growth opportunities and inform strategic decisions
• Create and oversee multi-channel marketing campaigns that drive brand awareness, customer engagement, and lead generation
• Establish and monitor key performance indicators (KPIs) and sales targets, ensuring team accountability and performance excellence
• Manage marketing budgets and sales resources effectively, optimizing spend to maximize return on investment
• Build and maintain strong relationships with key clients and stakeholders, ensuring customer satisfaction and retention
• Customize marketing messaging and sales approaches to address diverse customer segments and market needs
• Collaborate with cross-functional teams to ensure seamless execution of marketing initiatives and sales campaigns
• Conduct regular performance reviews and provide coaching to team members to support professional development and career growth
• Prepare and present sales forecasts, market analysis reports, and performance reviews to senior management
• Stay current with industry trends, digital marketing innovations, and emerging sales technologies

Qualifications

• Proven experience in sales and marketing management or similar leadership role within a corporate environment
• Demonstrated expertise in developing and executing sales strategies that drive revenue growth
• Strong proficiency with Customer Relationship Management (CRM) systems and marketing automation tools
• Solid understanding of digital marketing channels, social media marketing, and content strategy
• Excellent analytical skills with the ability to interpret data, track metrics, and make data-driven decisions
• Proven track record of building, leading, and motivating high-performing teams
• Strong communication and presentation skills with the ability to influence stakeholders at all levels
• Experience with budget management, financial forecasting, and resource allocation
• Demonstrated ability to customize marketing approaches and sales tactics for different market segments
• Project management experience with the ability to manage multiple initiatives simultaneously
• Knowledge of competitive analysis and market research methodologies
• Proficiency in Microsoft Office Suite and marketing analytics tools
• Strong organizational skills and attention to detail
• Customer-focused mindset with a commitment to delivering exceptional service and results