Retail Media Analytics Specialist

Shopritex; Cape Town; Presencial; ZAR 300 000 - 460 000; Tempo integral

Resumo da oferta

Shoprite Checkers (Pty) Ltd is seeking a Retail Media Insights Analyst to leverage Rainmaker Media data for understanding media performance and delivering actionable insights for campaigns. You will collaborate with the sales team to identify opportunities, track outcomes, and present findings to drive client growth in retail and consumer goods.

The role requires a degree or diploma in Business, Marketing, Analytics, or a related field, with 2–4 years of relevant experience, strong analytics,

Qualificações

• Degree or Diploma in Business, Marketing, Analytics, or a related field (essential).
• 2-4 years' experience in a similar capacity, buying or category management (essential).
• Demonstrable hands-on analytics experience - generating actionable insights and doing data deep-dives (essential).
• Experience translating data into digestible insights for media sales and client campaign recommendations and presentations (essential).
• Proficiency in MS Office and CRM software (e.g., Salesforce) - (essential).
• Media analysis, data analytics, or related roles/experience in the advertising or marketing industry - (desirable).
• Demonstratable ability influencing, establishing and maintaining strong relationships with management, internal partners, and external clients - (desirable).

Responsabilidades

• Support the collection, analyses, and interpretation of Rainmaker Media data from specified sources (i.e., internal sales and customer-data platforms, advertising platforms, media monitoring tools, and market research).
• Identify trends, patterns, and opportunities for improvement by analyzing media data and campaign performance.
• Ensure the data integrity of all data used to formulate insights and analyses.
• Assisting the Rainmaker Media team to ensure insights and analysis are understood, presented, and used in the right way to create incremental impact on media business growth.
• Partner with the Rainmaker Media Sales team and act as category insights expert across the client portfolio. Generate actionable insights for categories and brands.
• Provide campaign insights, performance measurements and additional post campaign analysis as an input into campaign planning and customer lifecycle.
• Develop comprehensive reports, dashboards and presentations and present detailed commentary and recommend actions based on the generated and communicate key insights to key stakeholders.
• Understand problem statements and perform root cause analysis. Articulate findings in a business understandable language
• Create insights presentations using a data driven approach aligned to business goals and objectives
• Assist in the development of media plans, ensuring alignment with campaign objectives and target audience insights.
• Support the implementation of media measurement frameworks, tagging methodologies, and tracking mechanisms.
• Support/assist with post-campaign analysis and the preparation of comprehensive performance reports, outlining key learnings and actionable insights.
• Stay updated with the latest industry trends, media measurement tools, and methodologies to continuously enhance data analysis capabilities.

Formação académica

Degree or Diploma in Business, Marketing, Analytics, or a related field

Descrição da oferta de emprego

Shoprite Checkers (Pty) Ltd is seeking a Retail Media Insights Analyst to leverage Rainmaker Media data for understanding media performance and delivering actionable insights for campaigns. You will collaborate with the sales team to identify opportunities, track outcomes, and present findings to drive client growth in retail and consumer goods.

The role requires a degree or diploma in Business, Marketing, Analytics, or a related field, with 2–4 years of relevant experience, strong analytics,