Retail Digital Marketing Strategist

The Focus Group; Cape Town; On-site; ZAR 300,000 - 450,000; Full time

Job summary

A retail property marketing firm seeks a Digital Marketing Coordinator to enhance brand awareness through innovative digital strategies. You will manage multi-channel campaigns, optimize digital content, and analyze performance metrics. Essential qualifications include a Grade 12 certificate and a Bachelor's degree in marketing or related fields, along with a minimum of 5 years' experience in digital marketing. The role demands strong analytical skills and proficiency in tools like Google Ads and Hootsuite. This position is based in Cape Town, South Africa.

Qualifications

• Minimum 5 years’ experience in digital marketing within a retail or commercial environment.
• Strong experience in campaign management and marketing operations.
• Excellent written and verbal communication skills.

Responsibilities

• Plan, execute, and optimise digital marketing strategies.
• Manage and update website content for accuracy and relevance.
• Coordinate and develop various digital content types.

Skills

Campaign management

Digital marketing

Analytical skills

Content creation

SEO

Social media management

Adobe Suite

WordPress

Google Ads

Meta Ads

Education

Grade 12 / Matric

Bachelor’s degree in marketing or related field

Tools

Google Analytics

Hootsuite

Job description

A retail property marketing firm seeks a Digital Marketing Coordinator to enhance brand awareness through innovative digital strategies. You will manage multi-channel campaigns, optimize digital content, and analyze performance metrics. Essential qualifications include a Grade 12 certificate and a Bachelor's degree in marketing or related fields, along with a minimum of 5 years' experience in digital marketing. The role demands strong analytical skills and proficiency in tools like Google Ads and Hootsuite. This position is based in Cape Town, South Africa.