Remote Senior FMCG Brand Strategy Leader

Placements24; Paarl; Hybrid; ZAR 900,000 - 1,300,000; Full time

Benefits offered by this job

Performance bonuses

Fully remote role

Professional development

Global collaboration

Job summary

Placements24 in collaboration with a leading FMCG client seeks a Senior Brand Strategist to shape brand narratives remotely from South Africa. You will translate insights into long-term brand plans across portfolios.

You will collaborate with marketing teams, agencies, and product development to ensure brand consistency and growth, leading budget stewardship and cross-functional alignment while staying ahead of industry trends.

Qualifications

• Bachelor's degree in Marketing, Business, or related field.
• Master's degree preferred.
• 7+ years in brand management/strategy in FMCG.
• Strong consumer insights and market research skills.
• Excellent communication and storytelling for virtual stakeholders.

Responsibilities

• Develop long-term brand strategies to grow equity and market share.
• Conduct market analysis and consumer insights research.
• Define brand positioning and target audience personas.
• Create messaging frameworks and guidelines for channels.
• Collaborate with agencies and internal teams to ensure consistency.
• Monitor brand metrics and campaign effectiveness.
• Identify growth opportunities and innovation platforms.
• Lead cross-functional alignment on brand objectives.
• Stay ahead of trends and marketing technologies.
• Manage brand budgets and resource allocation.

Skills

Brand strategy

Consumer insights

Market analysis

Strategic thinking

Communication

Education

Bachelor's degree in Marketing/Business

Master's degree preferred

Tools

Brand analytics tools

Job description

Placements24 in collaboration with a leading FMCG client seeks a Senior Brand Strategist to shape brand narratives remotely from South Africa. You will translate insights into long-term brand plans across portfolios.

You will collaborate with marketing teams, agencies, and product development to ensure brand consistency and growth, leading budget stewardship and cross-functional alignment while staying ahead of industry trends.