Remote FMCG Brand Lead — Growth & Innovation

Placements24; Johannesburg; Hybride; ZAR 900 000 - 1 300 000; Plein temps

Avantages offerts par ce poste

Remote-first team culture

Flexible work arrangements

Professional development opportunities

Competitive salary package

Generous annual leave

Résumé du poste

Placements24 is seeking a Senior FMCG Brand Manager to lead brand strategy and execution in a fully remote South African environment. You will drive consumer engagement, analyse market trends, and collaborate across product, marketing, sales, and supply chain to grow brand share.

The role requires 5–7 years in FMCG brand management, strong analytics, and a track record of launching successful products. Remote-first setup with autonomous work style and cross-functional collaboration.

Qualifications

• 5–7 years of brand management experience in FMCG.
• Proven success launching products in competitive markets.
• Autonomous with remote work capability; strong data interpretation.

Responsabilités

• Develop and implement comprehensive brand strategies aligned with business objectives.
• Conduct in-depth market research and consumer analysis to identify opportunities.
• Manage end-to-end brand P&L, including forecasting and budgeting.
• Collaborate with product development, marketing, sales and supply chain teams.
• Oversee creation and deployment of integrated marketing campaigns across digital, social, and traditional channels.
• Monitor brand performance metrics and provide reports to senior management.
• Drive brand innovation pipeline and new product launches from concept to market.
• Build and maintain relationships with external agencies and partners.
• Champion brand vision and ensure consistent messaging across touchpoints.

Connaissances

Brand management

Market research

P&L management

Budgeting

Digital marketing

Cross-functional collaboration

Strategic thinking

Communication

Formation

Bachelor's degree in Marketing or related field

MBA (plus)

Outils

CRM software

Market research tools

Data analytics tools

Description du poste

Placements24 is seeking a Senior FMCG Brand Manager to lead brand strategy and execution in a fully remote South African environment. You will drive consumer engagement, analyse market trends, and collaborate across product, marketing, sales, and supply chain to grow brand share.

The role requires 5–7 years in FMCG brand management, strong analytics, and a track record of launching successful products. Remote-first setup with autonomous work style and cross-functional collaboration.