Remote President: AI-First Growth & Leadership

Puffy; Wes-Kaap; Remote; ZAR 4,291,000 - 5,245,000; Full time

Benefits offered by this job

Remote First

Annual salary review

Medical, dental, and vision insurance

Paid Time Off + public holidays

AI-native tool stack access

Job summary

Puffy, a market-leading nine-figure D2C brand with over $1B in sales, seeks a President to own day-to-day performance across contributions, customer outcomes, execution and leadership quality. You will report to the CEO and guide department heads with delegated authority, shaping strategy and results for a global remote operation.

This executive role emphasizes accountable leadership and AI-driven decision support, not automation engineering, with significant exposure to strategic direction and

Qualifications

• 12+ years of senior business leadership experience with direct accountability for commercial results.
• 5+ years leading managers across multiple functions.
• Experience using AI to inform decisions and challenge briefs.

Responsibilities

• Lead department heads across Marketing, Retail, Digital Experience, Operations, Customer Support and Finance.
• Own combined commercial and customer results and drive priorities.
• Make cross-functional decisions using AI-supported analysis and accountable delegation.
• Sustain rapid execution with strict follow-through and governance.

Skills

Executive leadership

Cross-functional leadership

AI decision support

People management

Strategic decision making

Job description

Puffy, a market-leading nine-figure D2C brand with over $1B in sales, seeks a President to own day-to-day performance across contributions, customer outcomes, execution and leadership quality. You will report to the CEO and guide department heads with delegated authority, shaping strategy and results for a global remote operation.

This executive role emphasizes accountable leadership and AI-driven decision support, not automation engineering, with significant exposure to strategic direction and